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Show 8 Thursday, September 9, 2004 'The Apprentice' set to fire away again Joanne Weintraub MILWAUKEE JOURNAL SENTINEL Forget the bedroom, the emergency room and the squad room: Fall TV's most breathlessly awaited action ac-tion will take place in a certain boardroom. High above Manhattan, a man with a legendary business career and an equally famous hairstyle will sit at a long, gleaming table. Seventeen times over the next few months, he will snarl "You're fired!" at a succession of would-be proteges. pro-teges. The 18th aspirant will get the key to the executive john in the mogul's business empire. Yes, Donald Trump and "The Apprentice" are back now with 18 players instead of 16, the better to draw out the Nielsen-friendly proceedings. The two-team structure will remain, as will the weekly sales competitions and watchful Trump lieutenants Carolyn Kepcher and George Ross. It premieres on Thursday. NBC is celebrating the show with a lavish new Web site, where along with the new season, it has a "Where Are They Now?" page featuring interviews in-terviews with 10 of last season's sea-son's players. Asked what advice they have for this fall's hopefuls, the 10 offer of-fer up such tips as be yourself, have fun and watch your back. But the unsuccessful contenders con-tenders really do have something some-thing to teach. After a little soul-searching, here are the lessons some of them might pass along to their successors. . SAM S0L0VEY: Not every original idea is a great idea. Or even a good idea. Desperate Desper-ate to ace the lemonade compe tition, Sam came up with the frankly loony plan of trying to peddle the stuff to incredulous New Yorkers for $1,000 a cup. Despite his pitch about supporting support-ing brilliant young entrepreneurs, entrepre-neurs, or more likely because of it, Sam's reward was zero sales and the Big Bye-Bye from Trump. JESSIE C0NNERS: Grow a backbone. The youngest of the group at just 21, this self-made businesswoman business-woman from New Richmond, Wis., appears to have toughened tough-ened up since her wishy-washy performance got her canned in the spring. The evidence? On the "Apprentice" Web site, when asked to describe Trump in three words, Jessie unlike her former cast mates, who reply re-ply with the gushy likes of "Sexy ... creative ... brilliant!" responds with a tart "Smoke and mirrors." You go, girl! TROY MCCLAIN: Flattery won't get you everywhere. Bright-eyed, bushy-tailed and full of scrappy self-confidence, Troy never tired of talking about his humble roots and his admiration for Trump's street smarts. But the folksy Idaho boy went too far when he told The Donald that, where most of the others went to business school, his education came entirely en-tirely from Trump's book "The Art of the Deal." Moments later Troy was out on his Boise butt. 0MAR0SA MANIGAULT-STALL-W0RTH: Get over yourself. If you're going to be a raging egomaniac, it helps to have the resume of, say, Trump. Or half of Trump's net worth. Or one-quarter one-quarter of Trump's business acumen. Or even an office in Trump Tower. But Omarosa had none of these, just an unshakable un-shakable belief in her own (un-demonstrated) (un-demonstrated) powers and an ability to irritate others rivaling that of a swarm of mosquitoes. DAVID GOULD: Don't be such a smarty-pants. Even if you're a doctor-turned-successful-venture-capitalist, resist the temptation to brag to lesser mortals about your impressive accomplishments accomplish-ments and enormous intelligence. intelli-gence. David couldn't and he became the very first player to be shown the door. Coincidence? Coinci-dence? Don't think so. TAMMY LEE: Don't trash your own team. When things began to go badly for Tammy, she blamed it on everyone around her. "Disloyal," "Dis-loyal," growled His Trumpness, who promptly fired her. NICK WARN0CK AND AMY HENRY: Not everybody loves a lover. These two were promising players right up until a few weeks before the end, when they started shooting smoldering smolder-ing looks at one another. Could Trump's decision to fire one right after the other have had something to do with not wanting wanti-ng to break up a pair of lovebirds? love-birds? KWAME JACKSON: Nice guys finish second. He was a gent right up through the finale, when Bill, who was more willing to take the gloves off, shoved Kwame clear out of the top spot. Nice-ness, Nice-ness, in Trump's world, ranks somewhere between good handwriting and the ability to speak Klingon. V "&: iwaSrf-1.-. 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