OCR Text |
Show "Your Right to Know Is the Key to All Your Liberties." This is the slogan for the 1948 observance of National Nation-al Newspaper Week. Announcement of the selection was made today by Carl A. Zielke, manager of the Wisconsin Press Association, chairman of the 1948 National Newspaper News-paper Week Committee. National Newspaper Week will be observed Oct.l to Oct. 8, following the date precedent established 9 years ago when the first observance was sponsored by the Newspaper Association Managers. The NAM planning committee-headed committee-headed by Mr. Zielke includes Cranston Williams, ANPA; Wil-iam Wil-iam Canfield, Inland Daily Press Association; Ralph W. Keller, Minnesota Editorial Association; Ruel Barlow, Illinois Press Association; As-sociation; Stanford Smith, Georgia Press Association; and Din Alcorn, Montana Press Association. As-sociation. Plans for the special observance observ-ance of National Newspaperboy Day, October 2, are being made by the ICMI-ANPA Newspaper-boy Newspaper-boy Committee, headed by Howard How-ard W. Stodghill, Philadelphia (Pa.) Bulletin. "The theme of National Newspaper News-paper Week this year will center cen-ter about the simple yet thought-provoking thought-provoking subject of "How to Read a Newspaper," Mr. Zielke Ziel-ke said. "The 1948 committee believes that this year's campaign cam-paign should concern itself again with the promotion of the basic fundamentals of newspapers." news-papers." Rather than answer the charges of newspaper critics directly, di-rectly, the committee suggests that much more can be accomplished accomp-lished by an objective campaign to inform the public as to the functions and responsibilities of newspapers and as to the many difficulties, both routine and unusual, which newspapers rnust regularly overcome in performing perform-ing their functions and meeting their responsibilities. "It is the hope of the committee,'" com-mittee,'" Mr. Zielke added, "that all newspapers will cooperate co-operate to the- end that the reading read-ing public will have a better appreciation of newspapers by knowing more about them." During National Newspaper Week this year publishers will be asked to apply the cub reporter re-porter rule of who, when, why, and how to their own newspapers. news-papers. If newspaper publishers can answer these questions satisfactorily satis-factorily to the reading public, their public relations problems will be largely solved, the committee com-mittee believes. The committee is indebted to the National Newspaper Promotion Promo-tion Association for this year"s National Newspaper Week slogan. slo-gan. The slogan is the theme of a series of newspaper promotion promo-tion advertisements written by a committee of ANPA for members mem-bers of The Inland Daily Press 1 Association. TOURIST DOLLARS All indications are that the year 1948 will be the greatest year yet for tourist trade in the United States and that Utah will share in this increased activity. Everyone in the state shares in the benefits derived from the Tourist Dollar. During 1947 it was estimated that more than two million tourists visited Utah and left behind be-hind them $60,000,000. This is big business. It is fourth in importance im-portance to the State of Utah. Only agriculture, mining and manufacturing (in the order named) contribute more to the welfare of our state. It is estimated esti-mated that with a prolonged stay of only one short day that the number of tourists now visiting vis-iting Utah will raise this amount up to ninety million dollars. The State Department of Publicity Pub-licity and Industrial Development Develop-ment is- proceeding on the theory that the best immediate job that can be done is to prolong pro-long the stay of the people who are already visiting Utah. Every section of Utah has at- I tractions with sufficient color, interest, historical background and recreational facilities to interest in-terest anyone from anywhere. Local people know and appreci ate these scenic and recreational facilities available in their own area. The job is to sell what we have to offer to the tourists passing through the state. . To reach these people the Department of Publicity has established and cooperated with all other interested agencies in setting up Bureaus of Information Informa-tion manned by trained personnel person-nel at ports of entry, hotels, department de-partment stores, motor courts, etc., to inform the traveling public pub-lic on what to see and where to go. These agencies are supplied j with literature that point out the attractions of the locality j and of the state and answer 1 many of the questions asked by the average tourist. During 1947 the Department distributed 465,000 pieces of literature, each with a selling message on Utah. A film library has been established which now contains eight different films that are receiving wide circulation circu-lation throughout the United States. As many as two hundjed prints of one of these films are now being circulated through forty different outlets, all selling Utah and its scenic attractions. at-tractions. Twelve thousand pictures pic-tures on Utah have been sent to one hundred twenty-five leading newpapers and magazines. maga-zines. Radio, travel shows and every known means are being used to invite people to Utah and to tell them what to see and j where to go after they reach our state. Every citizen of the state can contribute to this project and by so doing can contribute to the welfare of the state. Be informed. in-formed. Sell Utah to yourself, your neighbors and to the world. |