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Show GUARANTEE OF VALUE All of us naturally like to find bargains. All of us, when shopping, shop-ping, try to get top return for each dollar spent. And in the long run, the surest way to a-chieve a-chieve that is to patronize established estab-lished merchants who are concerned con-cerned with the future not just today's sales. That was the theme of an editorial edi-torial in the Garner, Iowa, Lead-1 er. The paper advised its readers: "In any hometown, the reput-1 able merchants and dealers will be the kind of people that you like and trust. This editor does not think you will lose any peace of mind or money if you rely on) them for good values at a fair price. I am sure you will find this procedure is much safer and simpler than searching lor bar-; gains in strange places." I Many a "bargain", bought at I an alleged big discount from I some fly-by-night operator, has proven worthless. The established establish-ed local merchants, chain and independent, have to protect their reputations-- and that's your best guarantee of value. O |
