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Show KEEP MONEY IN CIRCULATION HERE This is an age of competition, an age where things that survive in the business world are the things that must prove their merit. Anything that is useless or inefficient soon loses out in the strenuous race for supremacy. So when you view your successful business . entablishments in your home community you are viewing those who have proven their merit and a right to your patronage and consideration. con-sideration. The business field in the small towns especially, is not exclusive to anybody. The game is open to anybody who desires to enter and cares to risk the necessary capital. Nobody No-body faces fiercer competition on every hand than the country nlerchant. A dissatisfied customer does not have to trade with him and he knows it. There are the competing compet-ing stores across the street or next door. Or, if those do not suit there are usually towns within a short distance that invite his patronage. So the country merchant must find a way to meet these conditions, and he can only meet them by giving the service, the goods and prices that do satisfy the customers. Most people expect and receive accomodation from the home merchant which they would' never receive in a thousand thou-sand years from the mail order concern. Just this feature of accomodation should be a strong point in favor of the home merchant, but that is not all. There are the churches, xne scnoois, tne various puonc acuvmes mat are omy possible possi-ble because the home merchant and business man is doing a successful business. All of these things are inseparable and if everybody would trade out of town, the town would decay and public activities would soon cease. There is no way that a prosperous town can be maintained and at the same time have a large part of the business of the town sent elsewhere. Many people do not realize what it means to send money out of the town. Of course a few would not matter, but when it begins to mount up into the thousands of dollars dol-lars per month then one can see the vast damage to the town caused by the loss of this liquid capital. The banks find their business curtailed, the merchants cannot carry the stock they should, money becomes "tight" and everybody every-body finds it scarce because it has been sent away to the everlasting benefit of some big, overgrown metropolis. On another page of the News will be found the advertisements ad-vertisements of business institutions that are particularly interested in getting their side of this question before the public. They have selected the News as their medium of expression. Take note of their advertising. They have their capital invested in their various enterprises and wish to show you by service rendered that they deserve your patronage. pat-ronage. . o |