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Show BRISBANE THIS WEEK Propaganda To Influence Men Very Cheap Empire I Good Airplane IS'ewg The learned Doctor Lorge of i Teachers' college, Columbia univer-I univer-I sity, has been studying laws V.:l 1 i'i 1 governing propaganda propa-ganda that Influences Influ-ences human minds, experimenting experi-menting on 99 "educated" adults from the list of unemployed, unem-ployed, from twenty to sixty-nine sixty-nine years old. These were asked to express their views of "some opinions" Arthur Brisbane uttered by Lincoln, Lin-coln, Roosevelt, Hoover, Thomas (the Socialist candidate), Coolidge, Hearst, Karl Marx. Many that reacted re-acted favorably to the name of "Lincoln" "Lin-coln" did not approve Lincoln's statement: "Capital Is the fruit of labor, and could never have existed If labor had not existed." Those that "objected" had sound reason on their side. Capital la not the fruit of labor any more than labor Is the fruit of capital. Capital and labor are both the fruit of human hu-man Intelligence. The Intelligence of Thomas A. Edison supplied labor, jobs employing employ-ing millions of men and paying billions bil-lions in wages, and that Edison Intelligence In-telligence alone supplied capital to those that knew how to use Edison's ideas on a big scale. The great element in "propaganda," "propagan-da," "persuasion," in advertising, Is repetition. Say a thing often enough and the average man believes it, not asking why. Of all human convictions, none Is more firmly fixed, immovable, than those based on superstition, Ignorance, falsehood false-hood and preposterous credulity. Encouraging news: "An aviation program of more than 1,000 new planes to cost approximately ap-proximately $00,000,000 has been mapped by the Army, Navy and Marine Ma-rine corps for 1936." If we can afford five thousand million dollars to prevent the depression de-pression killing too many Americans we may well spend sixty million dollars to keep foreigners from shooting at all of us. The Van Sweringen brothers had railroad properties that financial writers called a "three billion dollar dol-lar empire." Perhapc "three billion" referred to bonds, watered stocks and other "securities" of the "emipre." In any case, the Van Sweringens borrowed forty-eight million dollars on that "empire," largely from J. P. Morgan Mor-gan & Co. They did not pay the forty-eight million dollars, the whole thing was put up at auction, the Van Sweringens bought back control of the "three-billion-dollar empire" for three million dollars, one-tenth of 1 per cent of the three billions and forty-five million dollars dol-lars less than the amount borrowed on it. William J. Cameron, broadcasting broadcast-ing from Detroit, able to interpret Henry Ford's views better than anybody any-body else, jinds economic signs "al ready changed for the better." More important, the "American mind has made a remarkable recovery of equl librium." Ethiopia's king has "about" 2,000,-000 2,000,-000 men massed on three fronts, all facing Italians, and ready for any thing to happen. Under these conditions condi-tions something probably will happen. hap-pen. Whatever starts must go to the end. It is not likely, with Hitler Hit-ler preparing for revenge, that Fmnce will sever her present relations re-lations with Italy for the sake of distressed Ethiopia. If dear old England should sally forth and find hers.elf all alone, she would probably "sally" back again without firing that first deciding shot. .Mussolini knows that. In Nebraska President Roosevelt addressed his firt speech of the campaign of 193G to lo.OOO farmers gathered around the rear end of his car and 20.(KlO.OiK3 other farmers by radio. He talked earnestly, with jesting; he understands the silence of farmers who applaud little while expressing no disapproval. The farmer, who lives and thinks by himself, is not a demonstrative being. Explaining and defending the AAA. an administration device that tells farmers what, where, how much they may plant, what animals they may raise, what prices they must charge, the I'resident chose this convincing con-vincing statement: "Three years ago I visited farms In this state and saw farmers threshing .",0-cent wheat and shelling shell-ing 20-eent corn." With fanners, facts count There Is no 30-cent wheat or 20-cent corn DOW. . King Feature Svndicate, Inc. W.NII servlL-a. |