Show Bill would deny liquor ad adv v expense Congressman Gunn McKay has sponsored co-sponsored legislation which w would uld disallow liquor advertising as a tax deduction The Utah congressman said he hoped that such legislation would make it more difficult for forthe forthe forthe the liquor Industry to 10 portray drinking as an attractive social habit ADVERTISING G FOR Fon alcohol creates a distorted Impression of the dangers of drinking said Rep McKay The liquor Industry industry industry in In- spent million In 1972 to convince the public that drinking is associated with the good goad life friendship the great outdoors and a number of other desirable activities The 75 million the government spent on alcohol abuse education programs last year ear hardly compares with the nearly quarter of a billion dollars spent by the liquor Industry In In- dusty McKay said Total cost for alcoholism in this country may be as high as 15 billion McKAY MeKA Y CITED some of the reasons why he felt alcohol abuse should be curbed Alcohol was a factor in over of the fatal auto accidents last year he said and figured in about one-half one of all homicides and a third of all suicides The problems arent aren't confined to any economic strata McKay continued noting that 45 percent percent percent per per- cent of all alcoholics are professional or managerial workers The legislation is a modest effort to offset the distorted image presented by the liquor producers McKay said It would simply deny the tax break for advertising alcohol products that was previously enjoyed eliminating the possibility of claiming these expenditures as legitimate business expenses HOPEFULLY IT will make it more difficult to instill in peoples people's minds the desirability of using a alcohol koh 01 |