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Show WHAT'S IN IT FOR YOU? Better Products, Lower Prices By Candace Lieberman North AmericanPrecisSyndicate Many of the merchants mer-chants in America have come up with a clever way to serve their customers better and serve themselves well at the same time. They know that it really does pay to advertise and the more profit prof-it they make, the more money mon-ey they have to improve their stores, hire the best Lieberman help available, and purchase top quality products in sufficient quantities quan-tities for you to buy. i i nt 7 r Many merchants are improving im-proving their business by advertising in newspapers. They know that polls show newspaper advertising to be considered more believable be-lievable than that of any other medium. They show they know by joining thousands thou-sands of advertisers around the country. In 1981, U.S. newspapers sold more advertising ad-vertising than did television televi-sion and radio combined. These business people know their customers look to the newspapers for coupons cou-pons and stories about products prod-ucts the local stores carry. Our merchants' ads, it seems can add up to a big plus for consumers. |