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Show : SPOTL1GJ4TJNG SPOTLIGHTING SPOTL1GJ4TJNGUTAH SPOTLIGHTINGUTAH UTAH - 1946 i is the 'earNineteen ' lear 'lcar lcar 'ear ear learNineteen , Nm Nineteen teen forti fortj forty si\ si Sl\ Sl si's sis siis SlIS ' \ . ' \ . is a vitalj vitalear vital vitalear j , ear in m the lives ' of 'Of all Utah Utahpeople Utahpeople Utahpeople people worneslor In spite of pist P1St wornesl worries worriesor worriesor or future futurehopes _ hopes we wemusteo _ must 1 < eo 0 o on ' - living hvmg in m this year As.a Asa As a . t . natural naturalreactIon naturalreaction naturalreaction reactIon following followmg the years of ofmtense ofintense ofintense mtense intense strain stram ' of 'Of wartime some someof someof , of us seem to led leel eel that we can canSlt cansit cansit Slt sit back Iback hack for a few months and andWalt andwait andwait Walt wait for things thmgs to happen As a amatter amatter amatter matter happening of . .fact fact . things thmgs go on hap happenmg happenmg penmg pening whether we 'we ' desire to topartICIpate toparticipate toparticipate partICIpate or not Utah cannot cannotafford cannotafford cannotiafford 'wartIme wartIme afford to let its lts economy and andwartime andwartime and'wartIme slipback wartime standard of living IIvmg slIp back even for a month We need needa a lot of new income mcome to take the theplace theplace theplace place of the dollars formerly spent formerlyspent by the government for the thepurposes thepurposes thepurposes purposes of war We need to do dosomethmg dosomething dosomething somethmg something about tapping tappmg the thece thecenew thesenew e enew new sources of income mcome now In the inthe spring of 1946 Subsequentj Subsequentz Subsequent basefrom j } z , ears will then have a solid base from pandOur expandOur which to grow and e expand " < pand . Our immediate Immeruate concern rests restswith restswith restswith with tradethe the lucrative tourist trade the greatest greatesLavailable greatestavailable _ available source ot of _ Inew UnitecStates UnItedStates new business busmess in the UnIted States today Those These people are arenow arenow ar arnow < now on the move in m greater greaternumbers greaternumbers greaternumbers numbers than ever before beforeIs Is Utah getting gettmg its eqUitable eqUitableshare equitableshare equitableshare share ' or 'Or are we hoping hDpmg to get getit It in m 1947 or some future year ' year7Dozens yearDozens Dozens of times every week we weread weread weread read appeals to prepare- prepare preparefor - for the themflux theinflux theinflux mflux influx of tourists in 1497 Are the Arethe tourists of 1946 any less Jm im Jmportant important important7 portant ' ? This is a matter of ur urgency urgency urgency gency anything anythmg accomplished in 1946 willalso will also serve in 1947 and andsubsequent andsubsequent andsubsequent subsequent years Based on several several sev | eral good reasons it is safe to toassume toassume toassume assume that the tourist mIlux influx mIluxWIll influxwill influxwill WIll be as great in 111 1946 as in m an 1947 or 1948 or any ny other yeaiL year Some of these reasons are - I Isome 1 Millions of persons are fol followm following lowm l owing ) ! the immediate lIDmedlate nrimediate andim and 1m im 1mperatIve imerative imperative peratIve p erative urge to get away from fromthe fromthe fromthe the strain stram of wartime surround surroundmgs surroundings surroundngs mgs ngs i 2 People have more money moneynow moneyow moneynow now n ow than ever before They can cannot canot cannot not n ot buy many of the things thmgs they theydeSIre theyesire theydesire deSIre d esire so are spending spendmg some of ofIt oft ofit It i t for traveling travelmg purposes In an another another other o ther year much of this th1S money moneyWII moneywill WII will ! have ' been 'been spent sperut in flllmg filling flllmgthe fillingthe the t he backlog of consumer goods 3 Many service people are aretakmg areaking aretaking takmg aking t a good look around be before beore before fore f ore settling settlmg down for the rest restof restf restof of o f their lives l1ves They are lookIng lookIngfor lookingor lookingfor for f or new places to live and de- de dc- dc decldmg dciding de deciding - - c ciding cldmg iding on occupations oC'cupatIons ' for the fu future fuure future ture t ure 4 Many displaced persons are areon areon areon on the move as well as many manymore manymore manymore more who are following new newpopulatIOn newpopulation newpopulation populatIOn trendsThe trends trendsThe The Caialcade Ca\alcade Ca alcade Caalcade \ is Moving 1\Iovmg 1 Iovmg 1IovmgThe MovingThe \ ; The tourist travel each and andevery andevery andevery every month in 1946 has been beenalmost beenalmost almost < .fabulous fabulous . A quotatIon quotatIonfrom quotationrom quotationfrom from f rom the Chief News trade tradeorgan tradeorgan organ of the Wasatch Oil 011 Refm Refin Refmmg Refining mg i ng company gives the followmg following followmgcomparison followingcomparison followingcomparison comparison for January ' of 'Of per persons persons sons enterIn entering ) ! California Callforma through throughthe throughthe the Sacramento gate\\ gate gateway gateay gate \ ay in prI pni prIvate pnivate pnvate vate automobiles 202 598 m in in1946 1946 against agamst 80491 80 491 in m January January1945 1945 and 69425 in m 1939 Such Suchan Suchan Suchan an increase over 1939 is almost almostfantastic almost.fantastic almostfantastic fantastIc < . yet it Lt is true It may mayproperly mayproperly mayproperly properly ( Ibe be assumed that most mostof mostof mostof of these 202 598 persons came camefrom camefrom camefrom from or through Utah To those thosewho thosewho thosewho who are vitally vltally interested in the theeconomIC theeconomic theeconomic economIC welfare of the state stateIn statein statein In its income and employment employmentLt employmentit stateI I Lt it becomes a matter of great concern concern con con1 _ _ . . conI - * ---1 1 - - - 1-- 1 11 - - 1- 1 1Al - - Al---- Al - - - - I cern as to Just how long these thesepeople thesepeople people and hundreds of thous thousI thousands thousands thousands I ands of others traveling other otherhighways otherhighways otherhighways highways spent in Utah and how howmu'Ch howmuch howmuch mu'Ch muCh ' money they left to help helpbolster helpbolster helpbolster bolster the ecohomy economy of this this.state thisstate thisstate .state state . This as a.s . a serious matter-I matter I matterIserIous matter- matter matterseriOus matter matterserious - serious to the opportunities opportullltIes of ofall ofall ofall all citizens of UtahWhy Utah UtahWhy Why Nota Not a Tourist School9 School School9The ? ' The state department of pub publI.lty publiity publifcity I lI.lty lIlty liity ( . and industrial mdustrlal develop development development development ment , in m cooperation with the thestate thestate thestate I state office of public pubhc InstructIon instructionpreparing instructionis IS preparing to assist commum commUfli commumties commUflities commumties ties right on your ' own 'Own ground groundto to put Into effect effC'Ct effCCt ' some wDrkable workable wDrkableprograms workableprograms workableprograms programs to enable each area to toeash tocash tocash eash cash in on this tourist gold right rightnow rightnow now this th1S month and next m in in1946 1946 Men who are . familiar .familIar rightI wIth wIthtourist withtourist withtourist I tourist problems are ready not notalone notalone notalone alone to discuss communItYI communItYIneeds community communityneeds communityneeds needs but to offer 'Offer ' services that thatwll thatwill W1Jll wll unquestionably unquestiocablY fill these thesenee theseci thesene nee ci e C cds d s Tounst Tourist information infoTiation atIon : schools with adequate touow fOllOW zoliOw up up'tramLng uptraining uptraining 'tramLng tramLng training ' seem to ! Ibe be he an Immedl immedi Immedlate immediate immediate ate need Any city desiring such suchassistance suchassistance suchassistance assistance is as invited mvLted to get In Intouch intouch touch with WJth the state department departmentof : of publicity and industrial mdustrlal de developmon dcvelopmon developmon velopmon What is done in m 1946 1946can 1946con 1946can can con well influence mfluence the pattern of 01 ofour 01our ofour [ our years to comp come |