Show TO SELI TELL the purpose of store advertising Is not merely to sell goods but to sell more goods to make friends build up a patronage that will not only stick but grow newspapers reach the greatest number of people in a community and in the most natural way at the least possible expense and they are therefore the best of all advertising mediums for stores in a newspaper you follow the line of least resistance you follow with the stream you talk to an audience already assembled to the people who want to read you have their attention they are on your wire and they wont ring oft it you hold their interest attraction Is the basis of all advertising the store Is the sun the customers the planets that revolve around it |