| Show k advertising froes it pay to advertise this is a question according the houston post dispatch that some business men used to ask but now not many do the big texas paper contends that no many who doubt sufficiently to neglect to advertise are left business the post dispatch then goes on to say that the bucs tion Does it pay to advertise has however just been again fully and simply by the national bureau of economic research when it presents figures showing the amount of spent for advertising in the united states in 1927 the last for which complete reports are available according to authority americans tn that year spent 1502 million dollars paid publicity million dollars or nearly half of the amount having been paid to newspapers surely these advertisers it profitable the amount spent by advertisers has been each year and if buying advertising space were not a good investment they would reduce or stop their expenditures for purpose the advertising bill should be regarded not merely an pv estment by business it is an investment also aby the con public in the end to be sure the public pays the adver bill but it is one of the most profitable investments 1 public makes there never could have been the mass meho ds and all the modem systems of distribution had not demand for commodities been greatly stimulated ana movement in large volume assured advertising has been the prime in stimulating demand for a large proportion of merchandise in use to day through mass production quick and economical transportation and new methods of distribution the unit is produced much more cheaply and is sold at a narrow profit grand junction sentinel |
