| Show Life Agents in Convention Complete le S. S Successful Meeting with Big Banquet Given Civen at t Noted Ho Convention e ti Picture o of Beneficial Life Insurance Company Agents and Guests S r H pR S. S Y n. n Y Y i 6 r 4 s y f g k t n l rl r J O 4 V l f s v y gYl V at rf tw r f 4 ra t w r y 40 w f fit 3 M j T y r a Nw 4 I S 1 f S N it sy e F Fo J. 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A A y 4 3 r j yn N 4 C i 1 Y SIC Ai 4 1 AV j mot r. iy f r t S s' s Y v y ii a Y ft f Fb r r r y S f p f s' s may 4 yf r sn y yf yi r N s r v 3 yr v t 4 r i s sN 1 RICHARD W. W YOUNG JR JOHN JAMES Toastmaster at banquet last night State States insurance who commissioner wh W was lS' lS the guest at banquet last night Representatives and Guests of Company Enjoy Dance pance in Ballroom W v. P. P Boyer of Springville won von the gold medal for the best salesmanship salesmanship sales sales- manship demonstration and W W. V. V H. H Francis of Pocatello o Ida won the gold medal for the best selling arguments in the the closing business sessions sessions sessions ses ses- of ot the eleventh annual convention convention convention conven conven- tion of ot agents of the Beneficial Life Insurance Insurance Insurance In In- company yesterday afternoon in the Hotel Utah The winners were announced during the banquet hit st evening in the main dining room of ot the Hotel Utah A dance in the hotel ballroom closed the three day three conven tion Joseph F. F Smith president of the Mormon church and president of ot the Beneficial Life Insurance company was the p principal speaker of ot the ban ban- He Ile called attention to the character char r character cllara a acter ter and type of ot men en the insurance company was attracting for service He also expressed his deep appreciation tion and pleasure upon having seen not a single wine glass or a cigar in evidence during the three hours of ot the banquet Toastmaster Richard W. W Young Jr was introduced by John D. D Giles sales manager He introduced E. E S. S Hooper of ot Denver Colo who gave a talk on Pep Mr Hooper wound up his talk tall by reciting a piece of at dramatic poetry The Man Who Takes Takes' My Place W When en Im I'm Gone Convention Uon Is Success e s. s John James state commissioner of ot insurance spoke on The Mission of at Life Lite Insurance He explained the wonderful economical development of life due to life insurance and presented present present- ed an original creed for fog fot Beneficial Life Lite Insurance company The local insurance company closed one of at the most successful agents' agents conventions conventions con con- it has ever held At the business session in the afternoon afternoon after after- noon the agents were given practical instruction by Sales Manager John D. D Giles and every agent of ot the company was given demonstrations in three of the most prominent salesmanship courses of ot the country It is the first time says saya Manager l Giles GUes that a a. life Ufe insurance company has done this The first course ourse Is the development of a a. strong personality The agents are given the attributes necessary for fora a strong personality and also a I we weak k personality T The e second course dwells with the relationship of ot salesman salesman salesman sales sales- man and customer showing the psychological effect of at keeping the customers customer's mind on the point and not allowing the salesman's mind to go off on a tangent The third course is similar similar sim sim- ilar lIar bearing on the qualities necessary for attention to inspire confidence and create a desire Is Anniversary Event three Forty-three tents gents were awarded souvenir pictures for a contest that was recently held The contest was for the third forty anniversary of Lorenzo Lorenzo Lorenzo Lo Lo- Lo- Lo renzo N. N Stohl general manager of the company and was held for three forty-three days before the convention convened and three forty-three places places' were awarded Seven gold medals were given and the winners were picked from the men making the best showing in three forty-three different features of the insurance business A special convention number of ot the distributed distributed distributed dis dis- dis- dis company's monthly magazine was among the agents It gave a pictorial review of the company's colpany's progress It contained pages of pictures pictures pictures pic pic- tures of ot Who in the Beneficial Benefi enet- enet cial having a roll rollof at honor the names of at winners in the convention allotment contest and of ot other special features the company has inaugurated in recent re reo cent years to increase the interest of the agents in the company's work Each agent was given a score card and will wUl keep keen tab on himself for a month and lee ee for himself what grog ress he Is making under the Instruction instruction tion of the three courses |