Show ARE AE GIVEN I OF POSTER CONTEST In order that those who desire to compete for the 25 25 in gold offered for the prize winning poster for the I Fall Fashion Festival Herbert S. S I Auerbach chairman of the arrangements arrangements arrangements arrange arrange- ments committee for the festival has given out a few details regarding regarding- the I poster contest which may be of aid to the artists First of all a poster about inches is desired and the words Salt Lake Fall Fashion Festival September 13 11 rates on all rail rail- roads reeds The design or 01 execution of the idea for a poster effect should be striking and bold Detailed design or complexity of ideas are wasted upon a poster for fOl its real attraction must be he its power to arrest the attention of the passerby either by the idea it expresses or b by its unusual design or striking color color- ing In the coloring contrast Is of vital importance and too many colors are not desirable The lettering should harmonize with the general design in that it should not be le so large as to dwarf the de design design de- de sign and still should be big and legible enough so that it can be easily read from a distance The letters should be simple in design and th the contrast between letters and background considered considered considered con con- carefully An effective e poster design should consist of a big Idea translated into a simple striking picture picture picture-a a pictorial advertisement of Salt Lakes Lake's Fall all Fashion Festival As many posters may be submitted as desired by each artist The rhe winning poster will be reproduced and distributed distributed dis dis- throughout the entire intermountain intermountain intermountain inter- inter mountain country |