| Show TING EFFECT ON UCK BUSINESS IS ISA A END FORECAST Conflict Proves European to Manufacturers goon Boon r Rand nd d Will WiH Create Demand i jn Europe Is Belief the war what 7 is s perhaps more attention in itt n the tho mo- mo field fIed than In any uny other trial 1 lino lin linIn In America Not Nol only Automobile and truck i Jong with other American TI 1 1 trea tre- tre experienced a a. li a OWl otla a boom In business RH aR a rev re- re ot of v war er orders but In the case cao vehicles especially trucks has hall created revolutionary tee r B that are re bound to be lasting of radical Influence on the fu- fu or of the tho industry declares the thc theof theal al of Commerce fore tOfe e tho the war many a motor manufacturer was facing the of ot the manufacture of ot Puttering manufacturing I 1 false also business Ideals wild plane uneconomic production 1 field far br too small mall to Justify ping plants plant to produce trucks at 9 which conformed to the but busi- busi l- l mans rona ideas idea of ot their economic e all conspired to make the he options op- op of the few leading makers I from i profitable or encouraging bJ WY n not t half halt a dozen concerns making nuking an any money on the their r rt put St t of ot trucks and the task tasI of ot sell sell- them waft wl out of ot all proportion to totne Jency encY or mercantile profits to t. t Industry ot th war Wat war nas solved ol several of or problems and corrected some Tho The large Jarge and contIn- contIn f orders for trucks in war duty ZOt ot en driven several se American 0 to tho the limit of ot their capacity W Justified them in placing manufacturing pro processes ess s an and ande se e of m materials t rills on a basis bash of ofay ay y y t such uch us was never neVel known kno i ll It hn has opened the eyes eyet of or makers and an financiers alike to s they ther never nent had beJ beThey be- be J The They hey hare havo teamed learned much about cj more about selling and an l lot about manufacturing competent authority said a 13 few OK fewa f a that he cil bille most o of the Ward rd American truck concern concen s sd I d a turn t out 40 IO j per er cent more 1 truck for a dollar than they til Illa a year jear clr ago when the e war ar ends this 1 I is co- co 00 o oo 0 o 0 change the whole outlook It f find American production at the eSt efficiency of and econ econ- 1011 f the one aldo sido will be the noty noly noly no- no ly ty ly to market a big bit and product t and an ability to toITO ITO 10 profitably at prices formerly ille Ihle while men are areg areE areto g E to be more read ready to bu buy trucks th Ih h the r return turn of ot good business s. s td ed by a new nev confidence In tho the Yen ien ven ability of or motors to makeI make I and discount horse hoTS standards performance and econom economy Trucks Truck Abroad he placement o of probably motor trucks trucks' abroad is ia goi co go- go 1 i be Le of at immense value alue to makers which will be bo met at by a return of ot a considerable on of the tho war trucks to civil life ther ther this will operate to stagnate f market temporarily or will only demand for the Yankee product lot ot bo be said with much certainty let et Ct there are aro o graro doubts Just much will bo De left heft of some ome of tho the ill Then again the tr tremendous lIty among mechanics and theor tho the or b or or impairment of foreign facto- facto make foreign competition a VCr ver very factor The ability of Eun Eu- Eu tan Ian n producers to get set on their feet feel the war is a a. controlling But in nn any event American Queers are going to ba bo able to go goK I K business 6 abroad as the they I e S 0 before Ideally dently the problem AS to what ensue Rn after r the thear war ar i. i IK aio I the German mind minI mindi i fur fear in fri that country appears appear to bat th the return of a lot of at war warto warto to civil life will cause causo a a. colof colof colof col- col of the opportunities for tor the truck of ot that coun- coun f To meet that emergency Ger- Ger men aro are already at nt aton on a 1 plan for tor valorizing old oldon oldon i on basis buts and hold- hold F them out of the market markot long lone h b ot allow for gradual J. J |