Show FARMERS ARE NOW NO AUTOMOBILE BOOSTERS V Change in Attitude Since V Early Days Is Reviewed V By Dy L. L J. J OLLI OLLIER ER Sales Manager Studebaker Corporation Detroit While Whilo naturally the automobile as LI a anew ares ares' new res' means menns of or transportation made mails Its first appeal to the time people of or cities and towns It Is surprising how quickly the tho rural districts have o taken to these ve vehicles ye- ye hides propelled h by gas engine The first antagonism engendered red b by the thO frightening of or teams was v to bo be expected ex tx p All the tho time however the he farmer was con considering how hos' ho he could put the tho to work This i is the strong point of or the man maim In tho the rural districts lie wants things that have ha u 11 utility I till il I t ty This o of utilitarian value makes tho the farmer a L more moro careful buyer than IM Is his elt city brother Ills eye cn H is never ne held b by non Having gone JOn over a situation till he ho thoroughly hl understands It H even e be before for he begins to make Inquiries of or a dealer he Is In lii Ina liia a position to get rt a n dollar 01 ot value for every dollar he ho spends It Is this cautiousness cau cau- which Is In part responsible for or the great demand for In the count country Quality Was Wat Plan Studebaker not start Its automobile automobile automo automo- bile Industry fo rOt loz farm purposes The Intention of or the tho corporation was WiS carried out when whon a car up to Studebaker standards was produced In such quantities quan quan- titles that the he price could be made moderately moderately mod mod- low It came camo about of oC course that the vcr very namo name of or Studebaker sufficient nt to Interest people from ono end of or tho the country to the tho other b because cauM of or their previous experience with Studebaker Stuck Stude baker vehicles s. This class cluss included man many farmers The cautiousness of the farmer for or Investigating aUn before Investing causes U him to demand that thit tho the car r he ho buys contain In certain rI n features which are es es- es for the successful operation or a 1 machine In the tho count country In tho the first place the farmers farmer's car must be uniform In strength There must t be no wear on an arty any ono one or more parts In operation operation operation opera opera- tion or no Inherent original weakness such as a poorly mounted motor or uneven uneven un un- eve even distribution or of weight weicht The Th auto- auto Is more more- than a n pleasure vehicle for the farmer armer and antI It must be bo always rend ready for tor use Just as Is a plow or har har- row Being always s ready for use uso presupposes presupposes pre pro supposes a a machine that requires practically practically no adjustment or repairs This In spite spice of or the tho fact act that weather and road conditions must not be bo considered His Ills machine has hns to work vork when the self self- starter turns over the motor Just as 08 his power-driven power chum must work when the tho motor starts What Influences Influence Them Replies to Inquiries sent lent our dealers In n small towns and villages disclosed the thera ra fact act t that farmers aro are Influences b by of construction but Insist that It t must not be he gained b by sacrificing strength They shrewdly see eco that the a car the smaller Is the cost of or operation operation less less gasoline and fewer tire renewals Tho farmer lives lI a n numb number r of or miles from rom town He must not riot only get got there quickly hut but he ho must bo hl sure suro that he ho will willgot Jet got there when ho he starts This makes the he motor an Important consideration Power Is lit now used so to extensively on the tho arm arm that the tho farmer cannot be bo too fooled t whorl he heso goes Into this pharie phaH of automobile automobile automo automo- bile bite construction Ho lie wants his cylinders ders dora cast on fn bloc for or accurate alignment align align- ment mont and anti his hla motor to ho bo of or the tho modem mod mOlI m vl- vl em ern rn long stroke small bore horo type His Ills self elf starter mu must t bo be run h by a quiet roll roller r chain and sprocket stationery except ex ex- pt when starting |