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Show e " ! ; Chalmers Also Guarantees Present Chalmers Prices Much confusion and considerable apprehension exists, we find, in the public mind with regard to present prices of motor cars. As a result of this, buyers hesitate to order the cars they need lest prices generally be reduced in the near future. , This condition calls for a frank statement from every motor car manufacturerhere manu-facturerhere is the Chalmers statement. Let ui be perfectly ink and ttate It it uch tactics that discredit the There you hare it in a few word that thi confiitipn in the public mind entire automobile buinesa. the lateit, moat highly perfected U the natural reault of certain atate- . . . . T Cruflmeff arrSmoie lliun the earlier ment. ,d act. of aoroe manufmirer. Thefi" "L". and ,hCTefore lcM refined model ! ... . . conruiion in the public mind are tnoae who belong to what we would term whJ tvlvnfge of a War- Chalmer. pricea have been and still are the opportunist clasa. tjme CQIvlttK)n to Profite.r. rock bottom and o will continue. oTer-'re; ZoTnl We W "reductions" in prices to what they oppo minis s. Nof can we any ound reason for brasenly term "Pre-War" standards. Much as we sympathised with the expecting any material change in con- Now. in not a single case that we can PjWjt of Chalmers de-len i when our d.tion. for a long time to come, recall, ha. the reduction actually PUn had t0. T'""! Material, certainly will not cost any been what it purported to be I mo'or car ,nd f v t- les, while the whole world bids for our r ' making war materials, we oia not . In every such case the War time adopt any questionable expedient to uPP'Jr- "peak" price was fictitious. protect Chalmers dealers at the ex Wages will never return to the pre- . . . . r pense of Chalmers buyers. war scale. In no case had it been in vogue for any considerable period most of them So there has never been a fictitious The United States Steel Corporation were announced just before the war - War-time price on Chalmers Motor has said so and that is the world's ended. Cars. largest employer of labor. ' In some conspicuous cases the War- Therefore we have no margin now to No, the competition of the "cheap . time prices had applied only to the "cut." iabor of Europe" will not materially individual buyer the price to dealers, chanae matters the wholesale price - had not been Chalmers has been the greatest value changed. cla" during the past year. European labor is insisting on a higher . . . ..... , ., During several years past, in fact, but scale of living the American scale. This is "inside stufT we are tell. ng you .sr..iaiiv ;n the last twelve months. but the case calls for absolute frank- P"'"" ,n ,he ,ast twelve "iontn"- And m th ,caie it costs just as much ness if we are to clear your mind of the That was one reason for the tremen- to live in Europe as in America. Just erroneous impressions created by such dous popularity of the Chalmers car. as much. tactics. The other reason was its all round ex So wages there are being standardized The "confidential" reason given for dience its matchless quality its upward, too. the last War-time raise in price to the great reitive value. All of which facts are sound, you will public but not to the dealer was . . . admit "for the benefit of the dealer." At tm we felt we would be com- pelled to increase prices, but we But you want something tangible On account of the closing down of firmly resolved to give the buyer the to tie to. factories, automobile dealers were benefit so long as we were working up You car u prefer a Chal- confronted with a shortage of cars materials purchased in normal times. men B(jt ym wgnt tQ pay nd a continuance of expense. higherbut OVCThead was a dollar more for it now than it may That was all right so far as it went actually lower, because we charged its be bought for a few weeks hence. but was it sound bus ness to protect legitimate proportion on war work. All right. Heie s a d.tm.te, uneqmvo- jntm the cyc.c uf J. cus- We trjed to fair to aI concerned cal statement from the Chalmers tomersf tQ Unce gam whjch means the whole Motor Car Company. Instantly the war ended and rt was people; and to Chalmers buyers, r , ... T;n r.r frcovTr"PCCted"th"e makerf PeOPl" RoaKlfSfcT . .' ... ,. Had the war continued a year longer Detroit, Michigan. Thev knew their product could not weI1, we stln would not have raised w . , , , . compete in the open market at its icel for the simple reason that we W. ab.o utely guaranty that fictitious War time price. would have made no motor cars. pr,c, w,ll obtam unhljane, 19(9. So they hastily announced "reduc- Every Chalmers dealer is authorized ,, The whole question resolves itself . . .,.,: ..;; tions. . . , . to give you that guarantee in writing into this: was sr manufacturerer . "j ki Condition, had not -have not- justified in raising his price to buyer, t the t,me you order your Chalmers, changed an iota. Still they an- solely on grounds of a shortage of Better do so at once, too for if is nounced "reductions!" cars? impossible to obtain materials in . . , . ,.,. i fL-.j time to increase production sufficiently Look at the figures-compare prices of Not on any actual extra cost of build- to meet the d anywhere those cars then and now the normal ing but a greater demand than sup- ncgr jt prices of a year ago; the "peak" price ply. ' of the late War-time period and the We actice was not And the b pnng demand present "reduced pnee justified -was not quite fair. will be upon us. . And you will find that in some cases u , ... . . Don't hesitate because some maker War time prices were increased as Chalmers did not do this. whw War-time price was fictitious much as 76 and reduced 20 I Stop lo think of it and you will recall has "reduced" it a fraction. In other cases the increases amounted that n B9.15 a 5 Passm6CT Chalmers Such makers will have to reduce a to 33 per cent the recent "reduc- cost 1850- coupleof more times before their prod- tions" to 10. That in 1917 the then model sold for ' " competition with Chal- ....... $1550. mers at its present normal price! We are sorry to relate that this species '-,JU- of strategy has been resorted to hy That that same model, since greatly Get in line for your favorite car the makers of one car that, formerly, immeasurably improved, still lists Chalmers for there certainly will we considered above such practices. at $1565. not be enough to go around. Chalmers Motor Car Company, Detroit, Michigan ffot: Th Mmxwtl Motor Compmn.lnc opormtinf thm Chtlmmrm factonom, dmmir to mtmtm thmt thm Mm condition obtmin with rofmrd to thm mlmwwlt product. Pront pricmt mro right mr rock-bottom nd milt thmrmform bm mmintmincd. Thm mmmm gumrmntmrn mppjimm. TAYLOR MOTOR CAR CO.. PistriWo- fl-r Cant Salt Lake Citv. Utah. ;Qont live on the reputation .-. of the reputation you might liave made. ir.f PERIALES . MOUTH PI CCD CIGADETTES first made their reputation Now they're keeping it. Xihoice tobacco Kell blended. A mouthpiece to keep it out ! . of the mouth. A mais paper . wrapping. Th whole a iigarette uneualed. |
