Salt Lake Telegram | 1918-12-18 | Page 18 | Auto Provides One of Most Welcome Xmas Gifts

AUTO PROVIDES ONE OF MOST WllCOME - XMASGjFTS ; Franklin Distributon AdopU j "Do Christmas Shopping-Early" Shopping-Early" Slogan. - UK 1'hrititin.ta ahuppiitj; fct-aatui I here jijjaln. and for several X works now we have been rend (riff the time honored a I of mi In the advertiHernrtita of local merchants. mer-chants. "Io your rhrlntman shoppina; early.' There ia at leaat one aulomoblle concern in thi city which haa alao taken advant.ijte of the t'hrlMmag vr-aon vr-aon to utk th mcrlta of an automobile automo-bile UN ;m llll-Jll i ' ) 1 1' t ) 1 1 !1 I .H Klfl. , " AihI, nft.i it II. isn't an automobile a 1 ton the most suitable (."ft that any j,.ri,,,i ,-r ' ' ' "-lb! ir-.-ivr" a.- US , ( . . iM.i iidtt-r of Die I'l miiK - I tin Molitrcir company. 7fi4 Kaat South ! T-mpie. orlKi:'Htoi of the "lYiiiklln for ! t 'hrijitniitw" ei "An automobile hrine.a more joy and ple-isure to a famiiv tho year round than any nt )r trtfrie of mcrchan- di.te. Thr f nntl it n.ibled In Kt out Into the open. hc;itthj;lvlnir air on Sun-de Sun-de and holuliij-, the women nn use the car for about town "hopping, and the mun of the hotit-e often findu valuable val-uable iiMf f .r It In his hualne. It la an all around gift for both pleaaure and utility that meant much to every member of the family. - 4 The war haa taught the nation many rNoim, not the lviHt of which la economy econ-omy and thrift, ajid, accord uik In Mr. Newton, there 1 a in.trked tendency on the pnrt of thv? buvtnif puttlic to Imik carefully Into rosta when they are cintemtlatint; the purchase of hii automobile. au-tomobile. "Mitre than ever before, huera are aaklitt; about upkeep coats and maintenance main-tenance expenaea." contlnuen Mr. New-ttn.. New-ttn.. "The policy of the Krankltn company for yenra haa been to manufacture tha moat economical fine car on the American Ameri-can m-irket. National economy and thrift content have been held annually, an-nually, with the remiK that the ecou- 1 irniy recorda of the l-'ranklpi have offi- j rial verification In every city and town j throughout I he land. 1 "t 'oilmen urn 1 1 y. the Franklin Is to-dn to-dn y re ping t he re wa rd of H a yea ra pf cotiMMent endeavor to produce a fine car that will operate at the minl-- minl-- mnm nf etprne. The huh mileage to the gallon of Caroline is the cause of mu'-li favorable comment among mo-torUta., mo-torUta., rn in Ml ho the fact tht a set of tires on lh; I'rinklin has a much j longer life than on any other high irrade car Their- item, formerly Ugh My regarded re-garded by motorlata, are today pub-Jeets pub-Jeets of careful thought and deep consideration, con-sideration, with the rrwult that rYank-ln rYank-ln deliveries throughout our hole territory are showing a remarkable In-creae. In-creae. TKe ccoromy problem Is one that com erns every motorcar owner these diivH nml the rYankliti is solving- the motor economy qucatloii for an Increasing manber of automobile owners."