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Show .If Z C 31 I CLEANING SPECIALS NECKTIES .... 0c J GLOVES .... .pr. 25c ': I ANY PLAIN GARMENT I ! SUITS. COATS, ggn l, DRESSES IK!1' i 1 1 SKI SUITS-Cieaned fa ft a ' end Waterproofed ! l I Bring 'n Take , I USE YOUR CHARGE ACCOUNT I ; ' deeding Dept. Oewerleln SHORT TALKS ON ADVERTISING Prepared by the Bureau of Research and Education, Advertising Federation of America The Mop and Its Pals Number 12 IT IS about time to speak a kind word pliance if these articles had not been for the mop, that Cinderella of house- advertised. Women would not have hold utensils, whose family history known about their advantages. The reaches back farther than the scrub- first washing machines did not spread women of King Solomon's Temple. The very fast throughout the country, be- mop is an ancient and honorable sym- cause they were not advertised much, bol of cleanliness at any price. With and they were not improved rapidly, its modern companions of the cleaning either. closet, it stands for social progress and B t wnen advertising got on the jobf emancipation from household drudgery. thpn housewives ecame w 'sh: How many women give due credit ing-machme-conscious and they cer-to cer-to that wonderful invention, the dust- lidy did buy ' them. Manufacturers -less mop? With a few flicks of your 8old more washers and could afford to ' wrist, the fluffy contraption flits about P.ut .more money lnt0 e ork ot de" on your waxed floor, restoring shiny signing improvements. In this way ad-cleanliness ad-cleanliness between the time the door- vertising gave jobs to inventors, with bell rings and the unexpected company he result that today s washing machine walks in. The man who first made and " s nwern as a. new eight-cylinder advertised this boon to housekeepers ; automobile, and it is streamlined, too. deserves a medal for distinguished ser- National advertising is absolutely the Vlce- only way new inventions can be popu- One of the best things about the mop larized quickly and at relatively small is the company.it keeps. Its close com- expense for each unit The cost of ad-panion, ad-panion, the vacuum cleaner, saves vertising vacuum sweepers and washing hours and hours of hard labor every machines is only about 3 per cent of week in the year. In place of ten million the P"ce of e,?ch article, which ii ex-housewives ex-housewives beating rugs in the back tremely small compared with Jhe yard, ten thousand workmen are now amount of other costs saved through busy in factories, making vacuum the tise of advertising. The toUl selling cleaners for them and earning wages expense would be much higher if these for themselves and their families. articles were not advertised, and consumers con-sumers would have to pay more. Another highly useful member of the household clan of cleaners is the , 7,118 ,s ,a,so le of ""a"? other pop- wasfcing machine. Although taken u,ar work-saving utensils. Making pretty much for granted nowadays, the " housework easier is one of the regular power wasfier has saved wear and tear Jobs of "Vl"8' ?ntd e ?f wor't- on more millions of feminine backs, ,avers thAat it. has introduced into the fingers, and tempers than has almost average American home is endless. And anything else you can think of. one l.he best things about it is that ' . advertising pays for itself by being a Neither the vacuum cleaner nor the very efficient salesman. Advertising power was'n machine would ever actually lowers the cost of many useful ' have become a common household ap- articles. Coprrtjht, 1939. Advertising rederattoa at America h . I CDinwoo dey s f SEWD-ANNlUAll .SAIL IT COMMENCES WED., JAN. 18 :. OUR ENTIRE STOCK GREATLY REDUCED FURNITURE - RUGS - DRAPES ; STORE CLOSES TUESDAY AT 12 NOON TO PREPARE FOR THE SALE . . Sv ESTABLISHED 1857 : fflffeDlNWOODE Y'S Z H . "GOOD FURNITURE " Do You Suffer from Nerves? y THOUSANDS of tired, weak. mf 1 V nrTOUB women f v have been helped ll-PFrfc I regain atrenffth 11 J b &r- '"ce't 4 Favorite Preterit- j vf. i o. It aids it calm- cr fe nP rv ' tuouUttaj th apt , ln and irraMa th WVTafcfdaT w f ,trc ao atdma digMtion, and fhua lpa lupplr i body wit itrttvftlt awl river t. Mn. A. H. Hadlork. Krut J, Provo, Vtaa, aar : "I waa ihm and felt wvak and r. outj, day atterr 6mj. 1 naed Dr. Fnr Favorite Fa-vorite PTKrtptio and it certainly dd ana Mi of good. I had food appetite, sained weight and atrenvth. waa no kwirer net-Tout and Mt juM Ana m every way. Day it in liquid or tablets (rotn tow drurvnt aa day. Ntw ataa, bqaid $I.M. Ublcta 30. tavoininwial j Worry of FALSE TEETH Slipping or Irritating Don't b tmbarnawd by toon faia troth tapping, dropping or wobbling when you oat. talk or laugb. Juat sprinkle I mi PA8TKCTH oa your plaUa. Thta pltaiant powder gtts i remarkable aenao of added comfort and ; aecurtty by holding platee mora (Irmly. ; No gummy, aooey, peaty taaie or feel-j feel-j lng. It't tlaallae tnon-aetdj. Get 1 PeiaTaUCTH at any drug ator (Adv.) |