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Show Advertising Lecturer 'Hammers' in Points u V A young man shot a gun at member mem-ber of th Utah Sales Managers' association and ths Salt Lake Advertising Ad-vertising club In tha Hotel Utah Monday, then ha threw a sledge hammer and money at them. No on was Injured, however, for th actions were merely gestures of Zcnn Kaufman, 83-year-old lecturer and author on advertising from New York City, to attract attention during dur-ing hi lecture to the business men. The eledg hammer waa made of light balsa wood and was thrown by tha enthusiastio speaker to emphasis em-phasis a point. Th greatest show on earth Is given us daily by ths newspapsrs," said Mr. Kaufman, who Is author of "Showmanship In Business" and "Profitable Showmanship." "For a few penniea you get every day th world's most fascinating performance tha birdsey view of th world with what Is going on in ths main tent as wsll as in the hundreds of sideshows. "Newspaper reach and "Influence mora people than the stags, movies and radio combined. Take a tip from the newspaper-!," Mr. Kaufman Kauf-man said. As in every show there 1 one hero, so in any aale there is one hero the prospect, Mr. Kaufman told his ksteners. Presiding at th meeting was Joseph Jo-seph T. Butler, president of the Utah Sale Managers' associstlon. ZENN KAUFMAN Speech Included Shooting |