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Show S LET THE MERCHANT READ THIS. w , Does Telegram advertising pay? Here's the story of how the eyes of one of the biggest and oldest business houses In Bait Lake were opened to the real value of The Tele- gram as an advertising medium. Last week this enterprising company ran an advertisement three times each in The Telegram, Herald, Tribune and News. Special goods in a special department were advertised. The goods were so advertised in each paper that a complete check on results from each paper could be made. ' THE BIG COMPANY FOUND THAT THERE WERE FRACTI- CALLY NO RESULTS FROM THE ADVERTISEMENTS WHICH APPEARED IN THE NEWS, TRIBUNE AND HERALD AND THAT IT GOT BIG RESULTS FROM THE TELEGRAM. This big company Is a wideawake institution. It spends thousands of dollars annually In advertising. BUT IT HAD NEVER INDULGED IN DAILY ADVERTISING. The Telegram had made good by a test that could not be disputed and this enterprising company at once took advantage of It. THE FINAL RESULT WAS THAT A CONTRACT FOR DAILY ADVERTISING EXCLUSIVELY WITH THE TELEGRAM WAS AT ONCE ENTERED INTO. What The Telegram has done for this company it can do for you, Mr. Advertiser. The Telegram Is the only Independent paper In Salt Lake. It reaches the general public. Conditions In th Is city are such that the advertiser must use an Independent paper to reach the general public. Results from advertising are what count and The Telegram has pro- duced results for this big house when put to the only test that amounts to anything when advertising is concerned. S 1 |