Show LIVE COAL DEALERS f fI USING MORE TRUCKS i iThe I The progressive coal men are installIng Installing installing Install install- ing motor trucks was the statement made by J. J W W. Cox truck manager for theR Dodd andall Dodd Auto company local distributors the other day Many of ot th th larger coal dealers have discarded the horse and wagon method of delivery entirely and have materially Increased both their margin of profit and gross sales by installing motor truck service said Cox The demand for trucks among coal men is rapidly increasing increasing for for probably in no other line of business have trucks displaced displaced displaced dis dis- dis- dis placed horses to to greater advantage or shown such a high return for the money money money mon mon- ey Invested They widen the delivery range addIng adding adding add add- ing customers who o otherwise could not be served profitably In this way the yearly tonnage handled is increased r Deliveries are made In a fraction of the time previously required one required one truck can do the work of three teams and at a lower cost per ton Then there is the greater saving In labor one labor one man can do the work of three Fewer men are are employed This Thi saving alone reduced to dollars and cents completely defrays s 's the cost of 1 the truck i By installing motor service the coal coalman coalman coalman man turns time Into money money loss loss into profit profit- profit and and nd best of all puts his de delivery delivery delivery de- de livery system on a a. better and more ef efficient efficient efficient ef- ef basis From the day the trucks go Into service service service ser ser- vice the business Is advertised In- In tead of criticised Prompt deliveries and customers are better satisfied J Jand and satisfied customers play an important Important Important Im Im- part in the ultimate success of any business The coal business demands trucks that are strong well built substantial trucks that will carry the heavy load under all road conditions They must stand the gaff of ot hard in day-in-and-day- t out use the year around with the least possible loss of time due to lay The ability of the IC Gl trucks is shown in the great demand for them for the coal trade Many sales are re to coal men who have learned by experience or observation observation observation ob ob- ob- ob thet fallacy of expecting light weight cheaply constructed trucks to do the work work work-to to men who realize that it pays in the long run to Invest an amount sufficient to enable the truck builder to put Into the truck those qualities which mean service sen and long life with reasonable upkeep |