Salt Lake Telegram | 1928-09-19 | Page 6 | Self-Advertising

Ii- Ii I Self Advertising r ro o By DR FRANK CRANE Tile The English gentleman Ls 18 to be the most modest of men lIe blushes when reference is made nade to his exploits or achievement While the conti- conti Catholic crosses ostentatiously in pub pub- lie lic an Englishman is as ashamed or of being found saying his pra prayers ers as h be would be being found stealing stealing steal steal- ing apples Nevertheless publicity has a certain economic value witness the tho devices pf of many people to get it It is hard for tor a modest man t to sell seU his wares It may be po possible to male make the tho best rat trap in inthe inthe the world and find folks beating a path to your door but most people insIst on having a a. red loed flag in front of their door to attract people to it It is hard for tho tho- ordinary mind to distinguish between advertising and fame upon being great and beIng being be- be ing called great Most 1 of oC us do not want to bo be a good p pianist anist but to be thought a good pianist a political candidate mingles with a crowd of strikers and dares to arrest him when It a magazine editor personally sells one of his maga zincs in a piano where its sale Fiala is forbidden when a writer of fiction dares lares God to strike him dead occupying a pulpit the chances are what he heis is tr trying to O is advertise himself A sense of dramatic values has been an aid to the tho career of many political aspirants reformers and writers Luther burned the ropes rope's bull at the tho city gate instead of in the tho stove In his OWn home Mark Twain woO a white dress suit in crowds where every other man was attired in black Tennyson wore a striking wide brimmed hat and anda a long ong cloak that 5 act t him apart and made him easily recognized In a a crowd The founder of a new o of medicine was never neverseen neverseen seen In public without a long flowing black tie lIe also had his beard and moustache cut in a striking Individual fashion that attracted attention wh wherever rever he did go He replied the reason Members of congress have received many newspaper newspaper per stories by always wearing the same kind of a flower in their buttonhole or appearing in a wide wide- brimmed hat or some similar individual habit adopted to attract attention The attempt to gain attentIon by advertis self ing through assuming striking peculiarities has pad had pada a a. precedent in many famous amous me men But Dut such advertising adver- adver aided their market rather than their wares They becam better known thereby but did not produce produce pro pro- duce better stuff Only when self is is- coupled with real ability does it contribute to a lasting reputation While some som men of real genius have neglected self self- advertising and thus failed many more have relied upon it and neglected th the improvement of theIr product rod prod to the tho detriment of their lasting reputation 1328 1128 McClure Newspaper Syndicate