Salt Lake Telegram | 1934-05-10 | Page 1 | New Summer Fabrics Luring S. L. Home Dressmakers to Ply Needle

New Summer Fabrics Luring S. S L. L Home Dressmakers to Ply Needle I I Gaiety femininity Not for man many years have the summer sum sum- mer fabrics for clothes held u h. h appeal and allure Gracefully draped lengths ot of chiffons shimmering silks crisp linens dam dam- ty soft sott cottons and French em em- broIdered baUs es on display in Salt SaH Lake ke stores are calling to women In response to the aroused desire de ire for home dressmaking The Telegram has hou inaugurated a new service for its feminine re readers readers- reders patterns The designs and styles y into nto a glorIous array for forThe forThe The T Telegram legram by Ruth Rogers internationally inter inter- nationally known stylist have been culled from the designs or of the country's coun coun- try's outstanding creators of nine fashions They're created with the we use or of these alluring new summer sum sum- mer mCl fabrics definitely in mind What could be more more than No of oC the Ruth Rogers patterns pat pat- terns shown on page 11 today made UP in a fresh white waffle weave The material clings enough h to ac ac- accentuate the thc form divIne yet el I is crisp enough to give the impression ot of sW mer coo coolness I The style is likewise adaptable to the ultra smart seersucker or several others of the new wash fabrIcs Or visualize how fresh and in in- tri No would be fashIoned from the lovely powder putt puff muslin Or the cunning cunnin wee maids maid's frock No made from a soft OCl gingham ging ging- ham hm for polite playtime or a pale green embroidered batiste for more occasions Choose a Ruth Rogers pattern and then give yourself the thrill of anew a anew new dress made from the decorative and utilitarian fabrics available in inthe inthe the Salt Lake stores