Salt Lake Telegram | 1938-11-24 | Page 14 | Kitchencraft

JJ Americans Eat Eai 1 Most Vegetables By MRS l GAYNOR MADDOX Next to rabbits Americans Americana are largest consumers of fresh vege bles bies in the world And our reci record record of per capita consumption of fas fresh fruits ts makes Europeans regard us as a nation of millionaires g But despite our understands understand the tho dietary importance of fruits a and ani vegetables In our daily menus we wi We pay too much for them Why Hector Lazo executive vice pre preil dent Cooperative Food Distributor of America and M. M H. H Bletz fe search director of the same organ attempt to answer this a awell well as many other questions in valuable little book called Who Vl Gets Your Food Dollar Why Fresh Goods COst More I I Why do fruits and vegetables cos cosso cost coit so much at the grocers grocer's when w we buy so many of them day in am arid and day out Quoting from Who Gets Get Your Food Dollar here is part o ot oi the he answer J t tA A recent and quite extensive study of the way in which fresh frean Fruits and vegetables are bought In ia the retail stores by consumers disclosed dis closed among other things th the following causes for spoilage and end other operating costs Mrs House wife insists on handling the fresh goods foods before she buys them Mr Mrs Housewife takes at least twice u aj ai much time to buy her fruits and aol vegetables as s sh she does her drY diV groceries Mrs Housewife's average ordein order orde in n the fruit and vegetable department depart ment is less than one-half one as largas large larga as it is in the grocery department It It takes the grocery clerk on onan onan onan an average twice as long to sell I Ian an m order and at least twice ii as s long ong to put up a cent 50 order in I the he fruit and vegetable department i as it does to put up a cent 50 order I in n the grocery department Ji J J The The equipment for handling and and displaying fresh goods in a retail T store tore is of necessity much more mos mor expensive than that used for playing laying packaged goods j 4 Fruits and vegetables not furnished fur daily to retail stores or n no not kept very carefully by the retailers wilt vilt decay and spoil so as to wip r rout out ut all or almost almot all operating L profits I Frequent Handling Necessary 1 When fresh fruits and bles bies les are supplied daily to retail stores lores or on an average of f four r times a week this means at least Iesi I four our and often orten more t to tone toone one ne or two of such deliveries l Inthe ia In the he grocery department J JIn i In In order to ta cover costs with mUe out ut any profits at all the r retail grocer has to have 10 per cent higher high b i ier er r margin in the fresh goods the thai thun in n groceries s. s fl