Salt Lake Telegram | 1935-05-21 | Page 20 | Idaho Permits Liquor 'ADS'

IDAHO PERMITS LIQUOR ADS BOISE May Iny 21 P C uP eD and radio liquor advertising advertising- which has the approval al of the state liquor control commission is b permissible in Idaho toda today The commission gave its conditional condi condl conditional lional approval of those forms Corms of oC publicity at a closed meeting yest yesterday yesterday yes yes- t afternoon No billboard window display or other forms Corms of advertising will be used M. M B B. Yeaman commissioner in charge of oC public relations said after alter the boards board's session Relative to the boards board's action on advertising he said Advertisers have been notified it will be necessary for proofs of ot all newspaper adv advertising to be submitted submitted submitted sub sub- to us for Cor approval All AU publicity publicity pub pub- in the form of advertising which offers a special Inducement tp use the commodity advertised in the form of oC lure or persuasiveness persuasive persuasive- ness to buy s eliminated All AU illustrations illustrations illustrations illus illus- which tentatively contain an invitation Uon to drink are deleted from advertising C copy P All rec recipes pes or any other particular mention of oC the thc specific qualities of the product for the purposes of sale are barred No prices arc are mentioned in jn advertisements advertisements adver adver- The only form of ot advertising other than newspaper is that on the radio at p p. p m m. m with broadcasts broadcasts broadcasts broad broad- casts to be used submitted for Cor approval ap ap- Approved direct by mail advertising is permitted No billposting bill billposting billposting posting window displays or other forms Corms of advertising will be used ed