Salt Lake Telegram | 1932-10-25 | Page 13 | Recovery Seen in Furniture

I t i RECOVERY SEEN f IN FURNITURE Medium Priced Goods Are i in Greatest Demand Survey Shows After a fl prolonged period of re re- re production and reduced sales sale the furniture industry now is showIng show show- I. I Ing jg moderate signs of recuperation Gains Gams have not been pronounced but bu upward movements j 1 if only of small smal proportions have strengthened con con- Although most manufacturers ers rs continue operations on time short schedules with reduced forces some som of the producers rs of case goods ar are working full time lime and have added adde night right shifts Others are working te ten hours daily but with a smaller crew according to the survey of the furniture furniture fur fur- industry which has has- just been beer r. r completed by B R. R G. G Dun Col Co t l' l Changes in designs have not been unusual the survey continues with f the exception of certain specialty t articles the most popular styles iri in eluding the Georgian early American Ameri Amen can early English French provincial provincia provin provin- cia cial French empire Federal American Ameri Amen can contemporary t L Queen Anne and Th The i demand for antiques and modernistic modernist pieces nieces still persists but only a small smal part pant of the entire volume is I by this division While ThIle it is truo tru that purchases have been con con- fined largely to the cheaper grades of merchandise more attention now is being bein given given- to quality goods y r Discrimination in buying never was jo so 0 marked and as purchases must be confined to one or two articles al ala at ati i a time insistence on quality and longwearing long wearing properties are making retailers re re- WIers alter their merchandising policies in consonance with a radically rad rad- new selling condition In wholesale furniture markets the survey points out the buying k movement which started some six weeks ago con continues unchecked with retailers ordering goods for Immediate Immedi immedi- ate delivery the greatest stress is being placed on priced medium mer mer- chandise Producers estimate that I case case goods constitute 40 per cent of the current orders with the upI upholstered up- up I holstered pieces accounting for the I remainder Although furniture factories are adhering ad hering bering to early price levels in handling handling han han- dung orders wholesale prices of raw materials have increased 10 to 15 per percent percent cent in recent weeks which has occasioned occasioned oc oc- oc- oc an upward trend in the finished product Substantial advances advances advances ad ad- vances are in prospect for spring lin linto lines id that have been I to Old accounts carried car carS ried ned for some time have not been liquidated to any great extent but t. t collection on figures for the current currenti i yar Iran in comparison to sales have Indicated indicated indicated in in- a fairly satisfactory condition i Installment collections are improving improve ing in some districts as a result of increased increased in in- f creased employment I cc