Salt Lake Telegram | 1932-09-14 | Page 3 | Advertisers Plan Expanded Budgets

ADVERTISERS PLAN EXPANDED BUDGETS NEW YORK Sept 14 CUP UP UP Fifteen teen out of 40 leading national adver adver advertisers polled t by y Advertising and Selling Sell Sell- ing lag reported they ore are prepared to Increase their advertising this fall the magazine announced today Of the remaining 25 a considerable majority reported that their plans were still sUIl undecided A few declared definitely that they would not revise their budgets upward during the remainder remainder re re- of the year Among the advertisers planning increased increased in in- creased appropriations were Auburn Automobile company Sheaffer Pen company Fisher Axton-Fisher Tobacco company Cola Coca com corn pany General Tire and Rubber Rubber- com corn pany International Silver SlIver company the Wrigley company Campbell Soup company the Affiliated Products group Woodbury Jergens Sales corporation corporation cor cor- California Packing comp com com- p pany