Show HEAVY DEMAND FORNE FOR NEW NE SERIES MACHINE f Big Automobile Executive Says 1917 Will BreakAll Break BreakAll All Records If It the automobile outlook for tor 1917 may be measured by the Studebaker situation the new year rear Is la going t to o far tar outstrip any that has gone be before before before be- be fore fore So says L. L Oilier J vice president president dent In charge of sales of the Studebaker Studebaker Studebaker Stude Stude- baker corporation In commenting upon the splendid public reception n given th the new series 18 Studebaker cars last las week And It is surprising how bow much In Interest Interest In- In interest terest is displayed by the general public pub pub- He lie in n the plans of ot automobile maker makers s relative to their new models O B tinned Oilier This has been very noticeably no no- emphasized emphasised the past wee week k since the series 18 models were announced an an- kr Word received from ou our kry r branches and the dealers the count country ry over Is to one effect that never before before before be be- fore has such interest and enthusiasm m been shown over o new models One thing that has impressed m ru me e very very forcibly in connection with th the e ee bringing out of our new models Is th the keen interest displayed by the public in the reading of our oui newspaper ad advertisement ad- ad The crowded condition o ot dealers' dealers showrooms on the day followIng followIng following follow follow- Ing publication of ot this advertisement t t seems to prove conclusively that th the buying public does read and follow follows very closely the advertisements appearing appearing appearing ap ap- ap- ap in the dally daily newspapers newspapers The new series 18 cars are evidently evident evident- ly Ii destined to become even more popular popular lar tar than their tremendously popular predecessors the series 17 The motor car buying public has come cometo cometo cometo to a full realization that the day o of high prices for fine tine cars has passed I unhesitatingly predict the biggest big Mg- gest year the automobile industry ha has a ever experienced The American pub pub- He tic has come to have a keener appreciation appreciation elation of ot the manifold benefits offered to them by the modern automobile We are indeed ion on the threshold o c othe of r the greatest buying year the automobile automobile automobile automo automo- bile industry has ever seen There has a never been anything anything- even to approach the present and increasing ever-increasing demand de demand demand de- de mand for tor cars And this condition 1 I Inot Is not restricted to any anyone one section n othe o othe of the country In the large cities ant an and small ones in town and country among city folk folic and farmers everywhere there ther e seems to be that same insistent and persistent demand Everywhere people e want automobiles and have the read ready money with which to purchase themAs themAs them As for well Studebaker well from presen present t Indications I am of the opinion tha that t our anticipated prod production of cars during 1917 will be wholly Inadequate Inadequate quate to satisfy the demand But w ware we weare weare e are determined to try and andr keep pace pac e with orders so that b buyers pf of Studebaker Studebaker Studebaker Stude Stude- baker cars car will not be disa disappointed o on deliveries We Wo are doln doing everything e possible to prevent a shortage of or ou our r product |