Show How the C Churches Will Reach Public Through Newspapers By Rev Charles I IBy By The Special News Service I ST ST. LOUIS Dec 23 For 23 For the purposeS purpose of gathering and disseminating in a reliable reliable reliable re- re liable form the religious news of th the world the federal council of the churches of Christ In America representing representing representing thirty denominations has es established es- es a religious publicity service Tho Tim federal council has just held Its annual convention in this city In addition to establishing this news service it is proposed to make a syStematic systematic and scientific study of paid advertising ad advertising ad- ad in daily newspapers encouraging encouraging encouraging aging the churches to engage in this form of publicity by showing its value for the churches Advertising Standardized Standardized advertising advertising- matter in regard to religion and the church will be he worked out for use in the average community The causes which alienate people from the church will be thoroughly thoroughly thor thor- studied and national social and religious problems that affect the tho peoples people's peoples people's peo peo- ples pies interest In this particular win be I Advertising conferences es for ministers ministers minis minis- and laymen will be conducted in which the value of general genel publicity will be presented by expert advertising ad men Instead of having each city work out separately and independently the plans for a Go to Church Sunday the I en entire entire en- en tire movement will be systematized and detailed suggestions will be furnished fur those who wish to engage j in such campaigns Data on All Problems A statistical department for the ac accumulation accumulation accumulation ac- ac of material dealing with nation vide problems of religious in interest in in- terest such as the growth or decline of church membership and the reasons therefore membership in m the Sunday schools the development of youn peoples people's societies and the general tendencies ten tendencies ten ten- of the church will be organ A general advisory council of twenty twenty- five five- members will be appointed com composed posed of nw newspaper paper men leaders in na nar religious wor work advert advertising men and pastors in m local church churches church a s. s a as well i as an editorial council consisting of experienced writers social workers theologians Psychologists and publicity experts The bureau will 1 be Under the supervision of a general director Th The main purpose of the religious publicity service will not bo be 0 to o exploit the work of the federal council of churches but to furnish a medium through which the newspapers of the country countr- m y secure reliable information tion regarding events evets in the world and ind nd to assist the religious bodies various re re- re connected with will the coun- coun to i give pu publicity to ha has real recil news value |