Show Henry Ford Makes Bid for European Trade With Depression Four Model By Dr BW W W. G. G United 5 Staff tarr Correspondent 1 LONDON Feb 19 19 Henry Henry Ford European European Euro Euro- made his greatest bid for tor the when he introduced introduced in introduced motor trade today penn his new depression n four to the bab baby car market Although that is not the name name Fords Ford's salesmen use u e. e it aptly describes the new model The depression has driven thousands of European motorists motorists motor motor- to sell their big cars and bu buy the highly popular babies So Ford built for the first time to compete directly with the Austin and Morris British baby cars MUCH CHEAPER The new Lizzie exhibited today In Fords Ford's own motor show at the Albert Albert Al Al- bert hall haU will sell seB for pounds about in fri the cheapest sedan model Heretofore the cheapest Ford sedan edan cost pounds Austins Austin's cheapest sedan sells for Cor pounds and Morris for 12 pou pounds ds Each has an overall length of nine feet Ceet eight inches The bab baby Ford 1 Is just lust four inches longer The ke key to selling motor cars In In Britain and arid many o of the continental ll countries lies Hes in producing a model of low horsepower and thus escaping an nn often exorbitant government tax Until now the annual tax lax on a Ford was 16 IS pounds and many cost 2 21 pounds as much as was paid on some of Britain's big car cars TAXES LOWER The new baby baly will cost Its owner 8 pounds a year in taxes the same amount that Austin and Morris owners own own- owners ers pay The Thc baby Ford will be built at atFord's atFord's atFord's Fords Ford's great reat plant at Dagenham and thus escape the 33 3 1 per cent duty on foreign car cars The Da Dagenham plant can Im an turn out 1000 standard models i in every every hour eight working day The new Ford is more European than American It has a slightly shaped V-shaped radiator with the fashionable fashionable fashion fashion- able backward slant two wide doors and a sporty cut to the windows It will go CO about 35 m miles on a gallon Rallon of oC gasoline or about twice as far Car a as the larger models |