Show WOMEN TO STUDY J MONEY IONEY SPENDING An extensive study program designed designed designed de de- de- de signed to provide the more than two and ont one half hal million women members of or the General Federation of Women's Wo WOo mens men's Clubs with a better understanding understanding understanding under under- standing of consumer denIer problems problems lems for or the mutual benefit of these two great reat factors principally concerned concerned con con- in maintenance of or full flow of the nations nation's trade Is planned The national president and board of or directors of ot the federation met with of or trade organizations organizations organizations organ organ- leading women's magazines and officials of the bureau of ot foreign and domestic commerce to discuss s the study program to be carried out by bythe bythe bythe the member clubs of the fed fed- cration The stud study as outlined by the president dent of the federation will aim to provide the with a clearer clear clear- er understanding of ot the problems confronting business in its efforts to serve the consumer efficiently and the responsibility of ot the women as purchasing agents of or the home to spend the family income in a manner to contribute both to the best inter inter- ests of the home and the general prosperity prosperity prosperity pros pros- of the nation Women as the family buying agent are generally agreed to do at least 75 per cent of or the retail purchasing of or the country This means that In Inthe Inthe inthe the neighborhood of forty billion dollars dol do- lars in buying transactions normally passes through their hands in a year One process of the study is to bring bringa a clearer recognition that women as disbursing agents have a definite responsibility re re- re to acquire spending habits which will vill tend to put the consumers consumer's dollar into circulation in accordance with sound economics from the viewpoint of the welfare of the family and the general prosperity pros pros I and economic progress o of the nation I |