Show TRADE TRADE- LEADER SEES INCREASE fOR fURNITURE President of Grand Rapids Exposition Says Industrial Outlook Brighter EDITORS EDITOR'S NOTE The following story on the business outlook Inthe in inthe inthe the furniture was industry written by Clarence S. S Dexter president of the Grand Rapids Furniture exposition and official in bi several of the largest furniture companies in the he co country try By Dy CLAn CLARENCE CLABENCE s. s S. S DE DEXTER TER GRAND RAPIDS Mich Nov 20 JP Furniture men are smiling again They have ridden out the storm and now with virtually every other in industry industry industry in- in in the world orid are facing the period of reconstruction It is the first time in three years that furniture turn turn- ture manufacturers and dealers can look ook ahead without fear The recovery was Inaugurated in Ir November with announcement of ot price price Increases increases by many of the f furniture turn turn- ture ure manufacturing companies some of whom pledged at the same time tune that hat there would be no reduction Inthe Inthe in inthe the next six months This ended a steady decline of ot three years which has las lopped about 50 per cent off the price of manufactured furniture There is no likelihood however that hat this reco reconstruction will be accomplished accomplished accomplished ac ac- ac- ac overnight In my ray opinion it will be all of two years before furniture furniture furniture fur fur- can con regain the position it commanded commanded com corn in 1929 But it will get there Decks have been cleared for action Stocks have been reduced to a minimum minimum minimum mini mini- I mum the most intensive advertising and promotional campaign in the Industry's in industry's industry's in- in history is under way assets have lave been liquidated to the fullest extent and rigid economies have been put into effect wisely Now with a reawakened buying public they stand to wipe the red ink inkoff inkoff off ledgers That this reawakening of buying interest is real is attested by y the orders b being in placid d daily dally en ll the books of manufacturers Retailers Retail Retail- ers attending showings are reporting an increasing volume of cash sales in widely scattered metropolitan metropolitan metropolitan metro metro- politan centers and the smaller com corn Storerooms even the smaller small small- er ones are being compelled to re restock restock restock re- re stock to themselves The wheel has started to turn We Weare are back on th the road o to o prosperity |