Show I Know Your 1 f Sa Salt t Lake LakeI Lakel I I l l kId And Utah U f 1 For a n full month the people I of Salt Lake City and Utah to talk much are arc going about 4 themselves and their posses posses- And at the end of ot that month they are going to know a great deal more about Salt Lake ke and Utah than they have known heretofore The purpose of acquiring this knowledge Is not to end there The whole thing is based upon basic principles of salesmanship And the point Is to sell Salt Lake and Utah to ta the whole world It is not so essential to know how many eggs are laid by Utah hens or how many crates of celery are grown here the here the main point Is that Utah's eggs are arc better eggs and that Utah celery is Js better celery than anywhere else on earth TIllS THIS city and state can be made the focal point for thousands thousands thou thou- sands of tourists but when they come here they must be told told and and the home folks will have to do the telling Where to go what to see sec I how to get there t the these h c s e c things should be on the lips of ot every man woman and child in Salt Lake and Utah ready u for courteous answers to tou all inquiries The Thc basis for the whole movement is to make Utah people know Utah and sell it to the world No finer iner thing can be done than to become a state of boosters This sort of salesmanship sales sales- manship costs nothing but brings the highest returns Know Your Salt Lake and Utah |