Salt Lake Tribune | 1918-12-08 | Page 10 | Features of Master Trucks Explained

FEATURES OF-MASTER TRMLIED Materials that are calculated to give service of the most exacting sort are the only kind that should enter into the construction con-struction of a truck that has got to stand up to the service of these modern times of high tension and efficiency, according ac-cording to Sales Manager Kdmonds of the Browning Automobile company. The Browning company distributes the Master line of trucks and" Edmonds points to a few features of this line as being examples of correct and efficient truck construction. "The Master truck," he says, "has the materials, the parts and the design built in to give continued service of the most exacting sort. Master builders are not satisfied with ordinary 'factors of safety.' safe-ty.' They could build ordinary trucks in the oTdinary way and get a result that would gie an ordinary service, but would not be a Master truck. "Master engineers know that super-quality super-quality and superstrength is of most v-ital importance in a motor truck they know that some day. somewhere, the extra ability of the Master truck will be worth a great deal to its owner and that the owner will find it out and recognize It. It is through this method of construction that the Master almost invariable profits by each owners' experience. Mr. Coal Dealer buys a Master truck. His competitors com-petitors see how wonderfully his truck performs, and they, in their turn, buy Masters. So the selling of Master trucks is like an endless chain, and a big percentage per-centage of the sales are made on the recommendations of Master owne-s. "This Is the sort of truck Master is building. It is not a cheap triu'k. but the vorv best truck the Master organ iza- , tion knows how (o build," concluded Ed-1 monds, "that will serve best and serve! longest and will cost the least, first and; last, for the service it gives."