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Show ' i i -i;c; is on ;y our ' shoes? rr lj? I :1 The right way to buy shoes is to buy by the name of the maker; you get out of them only what he puts into thcl 1. He knows what that is before they're made; and if you know something about him, his business, his ideas in maltfpK jji shoes, then you know something about his shoes. ' jt 1 The name of the right kind of a maker is a better guide to you'in buying than your own judgment of what yclj 1 - can see;, the outside finish looks the same on good shoes and bad. The maker's name is a better guide than tSBi I things somebody tells you; for when you know the name and what it stands for you know all about the shoj I Here's a brief statement of the way the name "Selz" has come to stand for "good shoes.5' j ' II , This business began in 1871 in a small, one-room factory, with ninety operatives, and six salesmen. One idea v f ill ' forembst then Never put the nariie Selz on anything that, isn't worthy of it. 'Today we have eight great factorijL jffi and one hundred and sixty-six salesmen; and a single day's product is greater today than the product of four mont7 1 in 1 87 1. With all this expansion, the "Selz idea" has been unchanged; we make shoes now, as then, to satisfy ffiT I highest standard. J I The Chicago fire wiped out the store and its contents; there wasn't much to lose; we kept the factory and tljB I .. idea. The panic of 1873, which swept many an older business away, shook us to the foundations; but it didri I change the idea- Through all these trials, in spite of limited capital, and slender credit, and strong competition, lr business grew on the idea "Make shoes to the Selz standard, rather than simply to sell" 1 W in the ten years from 1890 to 1900 the business grew fast; the sales of 1000 were double those of 1800. Sine ( y I 1 I 19 the business has doubled again, In 1906 a million more people wore Selz shoes than in 1905;. and the yej 1 197 will add a million more than 1906. j$ftd all this. growth is rooted in ' the Selz idea "Never sacrifice qualit Hi ' 1 I 4. to price; never put the name Selz on a shoe that doesn't deserve it" ! I That's what-the name Selz stands for in shoes; we stamp it on every pair we make; and we add a specific guaranjSj 1 , - with every pair, that the wearer who buys that shoe is entitled to full satisfaction in every way; or we'll make it g00i I The right way to buy shoes-is to buy by the maker's name, The right name to buy. by is " ''7,. 11 I ; . ' PITTSBUFH 1 iji jlf-.fc'a r Si? S't m.a k e rs of good sh-o e s in. .t ;e :-';;"w;' o rl;d:,'C.;i -mt If ' ' M II' m |