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Show Mink Breeder sUnit To Publish Letter The Emba Mink Breeders Association As-sociation many of whose members mem-bers are in Utah, this week will mail the first of a series of bimonthly bi-monthly "newsletters" designed as a sales aid for fur retailers. "Emba News" carries fashion news, advertising and display suggestions; information about promotional material available from Emba; industry news, selling sell-ing tips, trademark facts and information in-formation about Emba's quality control program; and Emba's institutional in-stitutional and cooperative advertising ad-vertising schedules to national media. Approximately 12,000 copies are being issued, to a list including: includ-ing: 1971 furriers and fur shops, 2610 women's ready-to-wear shops, 2278 family clothing store merchandise managers and fur buyers plus 1,000 manufacturers, "Emba's educational campaign to date," Ed Langenfeld, president presi-dent of Emba, said, "has included includ-ed promotional shows to fashion fash-ion editors and other influence groups; educational, feature and fashion placements with newspapers, news-papers, syndicates and magazines; maga-zines; radio and TV shows, including in-cluding interview appearances by Emba breeders and exhibits in selected cities, including Washington. D.C., where last October, the Department of Commerce presented a "Salute to American Mink" in cooper- , ation with Emba." A first step is the expanded program to provide sales aids to retailers was the development of an educational trademark brochure. "This broadened communications communica-tions program, to extend the market for Emba mink, is being undertaken with no lessening of our cooperative advertising budget allocated for Harper's Bazaar, Town & Country, Vogue and other fashion-influence and prestige magazines in this coun- try and abroad,' Langenteld said. "This advertising through the high-fashion prestige publications publica-tions is essential. Additionally, our advertising has been ex panded to incorporate an institutional insti-tutional campaign through the New Yorker Magazine and a campaign through Glamour Magazine, aimed at young America." Amer-ica." Albert Woodley, Inc., is Emba's advertising agency. CCI, public relations affiliate of Interpublic, Inc., handles Emba's public relations rela-tions and coordinates the expanded ex-panded industry promotion program. pro-gram. "Emba News" and "Emba's "Em-ba's educatibnal trademark brochure bro-chure were produced by SCI, Interpublic's sales communications communica-tions affiliate. |
