Show 1 SLANG I ADVERTISING r It seems rather strange t a novice that the professors of the art and our doctors of advertising have been so slow to discover C dis-cover the genius germ of successful advertising ad-vertising k I Is the catchy idea In all efforts in r this line that makes them effective The sainted and secular have been admonished to lee that bump hump or lump and we all admire the fellow who ha touched V us and will do the rest no phases In prose or poetry are repeated any oftener In music only the airs that are catchy take life and live Just so in literature Apt Illustrations are Quoted from one 1utatons and to this Is Eviration to another prove tis gcrtlon In advertising a few Instances cse adertsing will be cited How much more attention would a clothier receive who puts out a sign reading Pat down than one saying < or the boot ing simply line clothing and shoe dealer that advertises Maid of Athens Part hoes are made thens ere we our ote of Leather and Never Part than one tho Lter line line of foot wear A real estate sys agent who gets off Put your nickels in this slot is much wiser than ono who contents hImself with the tn forms and content so It is not necessary to be exactly original or logical the one exacty attract attention and the II I greater tho attraction the more attention atten-tion which Is advertising I adTertsng A example of an adaptation which fits the case is the cigar manufacturer A who quotes Its a good thing push i along Tishlmlngo Cigar and one or the anc f happiest hits made in catch phrases is II by the Folio at Indianapolis they offer prizes to solvers of puzzles and use for I a startler in all advertisements Whet you wits and win Jfark TwaIns nightmare Punch brothers punch punch in the presence of that rever the passengair was jingle berated throughout the land and wa the beginning of the catchy idea that has teen so profitably turned to account by our advertising geniuses Margaret Bowman Bow-man In Printers Ink |