| Show t = = = J = = = = I i tii = s = = = = I = = I T = cT r H j i IL ft Itilri1 1t1 S 4 F fr 9i1 = 4 l I ig5 i wi 1 t41 11j I Tz z I S T 1 II = i = S j r I pr ttZ cc 1 ftp A = r prj r4 I fl L r i r S = T Q THE SGihN < K OF SUCCESS The Philosophy of Adjerusimg The scieuce of euoceea consists in knoAiug flOw to do it Many men have pofaetaeeii every ement within the mprtinii ol the term except that gumption which aoapte means tend t-end Wanting thie all has been as nothing and noble asprationa ha ve been lost in practical 1 failures Although Al-though peculiarly udapted to tnerelm ot ideas the principle is ot great sig oificAoce wherever cnhtrrial interests are concerned The highest culture fod tne most borough trAiniug often prove bkbirive while persons of eb sour uriu and unaided by erteno cunduiuua rise rapidly in the scale of progress and adorn positions ot great usefulness Not indeed Xnat obscurity I ob-scurity and poverity are necessary I I tic tor a in the ccieuce of success bu that tbey are scarcely impedimenta in toe pathway of the farnedt eeJrali ant and intelligent worker Bodily health and intellectual vigor certainly there ruusi be but essential to the last degree are a well defined object and that peculiar power of vision and supervision which plans and eezcutea with prudence and precision While intelligent boldness is indispeneible tbe theory of ace dents is inadmissible inadmissi-ble The formfr springs from an in i u CCLICC jt Ut Ulljiib ol Kinga or is the result of a judgment matured by thought and experience the latter is lice the electric flasb brilliant for a momect but olten succeeded by gloom or darkneHs and sometimes by destruction The many thousands who have been familiar with the columns ol THE HERALD must have gathered from our notices of tho great industries of South Bend that the Studebaker Brothers whose MAMMOTH WAGON AXD CARRIAGE FACTORIES FAC-TORIES enjoy the precedence of the world that these Brothers we say possess in an extraordinary degree those characteristics which form the elements ele-ments and lead to toe realizuion of the science of which we now speak Sons of a wagon maker whose idea I reached far beyond that actual commanded com-manded by his meager fortune what payhological conjunctions produced those singular corellations manifested in the progeny we know not Certain Cer-tain it is that the late John Studebaker Studeba-ker was not only thy putative but real father of the STUDEBAKER WAGON as well as of the STDDEBAKER BROTHEBS whose names in connection connec-tion with their great industry and aa men cf thought and action are known throughout our own country and in many other paits of the civilized world In them the theory of hereditary hered-itary transmissions is illustrated and confirmed sand in their career the science of success established one of its moat remarkable triumphs They have proved that they possess that i gumption or capacity which as we have said adapts means to ends I This is a point which a it has quite a universal bearing we desire to place in a conspicuous light In this connection con-nection it is unimportant whether th Studebaker Brothers were sons of poverty or wealth whether in their boyhcod they worked fur one or twenty ehillinga per day whether they lived on mush and milk or guncotton gun-cotton and electricity whether they learned Latin or hammered on the anvil The astronomical calculation of Eittenhoube sere equally correct and important wbetber made on the beam of his plow while his team was breathing or on paper bearing the anus of t King George the III so the achievements of the Studebaker Brothers life uualtereJ by influences of whatever kind except those which make a part of their history That is ito i-to say They never claimed to do anything beyond their capacity They always performed in the best manner whatever they proposed to do Whatever they promised they performed per-formed to that same degree of exactness exact-ness to which they held others accountable ac-countable Honesty they adopted asa principle which is i far above the usual commercial commer-cial policy Excelsior fans been the point towards to-wards which their vision ha ever been directed and LABOR OMNIA ViNOiThas not only been their motto but their rule of action In tel ctine their point of excel i no they valued tnt goad > utor pleased with the better but aimed at the best Modestly conscious of that power which holds methods and result in equipoise they have preferred to all other that praise commanded by their works and have sought only that applause ap-plause which merit elicits from an appreciative ap-preciative public Thus has their advance been rapid and almost pbe nominal while in their history the science ot success has received a new illustration and may claim another victory No cue will claim that to cake a wa on is the end and ultimate aim of human endeavor To lead however in the great industry to make the best or even to he foremost among the best ia i quite another thing To know surely that THE STUDEBAKER WAGONs Is the model of the world and that to reach its point of perfection ia the anxious hope of all competitors is something of which to be proud and the fact leads at once to that PHILOSOPHY OF ADVERTISING Which the Studebaker Brother have mastered and made plain Plato himself him-self whose great mind bwayed the world of thought twentyfour can tunes ago would have given his lopes of immortality for such a solu tion of this great philosophy as has been achieved by the wagonmakera of South Bend And still it is as simple and easy aB an elementary problem in Euclid The propositon is this Given a wagon emodying all the combinations ot a superior construction and public consisting of farmers planters freighters and till others needful of BO great a blessing bless-ing what shall bring producer and consumer into relations mutually beneficial ben-eficial The answer was plain and unequivocal unequiv-ocal consisting of two simple words printers nk And here cornea in very naturally a summation of the PHILOSOPHY OF ADVERTISING f As understood and illustrated by the I Btudebakerfi First of all they pay a fair price or what they get and of course get the best They never mislead the public but speak in their advertisements aa candidly can-didly and truthfully as they would in a contract legally signed and sealed They neither undervalue nor depreciate depre-ciate the works of their competitors but refer simply to the merits of their own products which justify the claim of equality with the best at least This is a great point and is worthy of universal imitation They comprenend the iatelligence study the wants and respect tbe judgment of that public with whom they desire to communicate and in deal Thus are ettiblishcd a mutuality mutu-ality of interests Bud confidential ze lationa of a most desirable order The wonderful facilities and marvelous mar-velous appliances possessed by the Studebaker Brothers for siaking the most complete wagons at the least possible cost have been frequently ana rally noticed in these columns It would therefore seem to be almost a work of supererogation to pursue tbe subject further and yet the growtn of the gigantic concern in all of its departments ia i so constant and go extraordinary as to excite curio Hy and justify remark Despite the business reverses commencing com-mencing in the autumn of ISiS and continuing eome five years anl i that prostration of industries more forn plete than was ever known bef ri in our country wnich marked me period this great concern held siHtn > to the even tenor of its way e4rgiog its facilities increasing it or wt and as a necessary eequenc to tl g to the number its employ r us through the dork days Jrooi lit uopf payrolls came the meaub > tn S sacs and comfort to hunlrfui oi families where want if not aDi it starvation would otneiws n v stein high carnival and thus s > Io t prosperity of our goodly nf tin i growth scarcely checked no ie tnt brave conductors of those uit ni ntr works reaped the harvest that Juitdw good intentions exercised by coj o in i lions and vigorous manboaJN It tv > eomethinE nay it wg nmrp sh they carried their great uttct > I through that wilderness of depir at nil it is more that they mui u not only a period ol crowti bun no f i occasion of triumph 1 ne e are a t words of adulation each H tr wr i cenary trade for the fivor of Htiit J or with which Bycophajjcv fiffr sat ambitious and powerful Cosmopolitan in tbei bud Tesj r latione j tenacious of their O < ST rijfbc and opinions while they are tolerant of honest opposition patriotic pro gressive hopeful seeking to reap only where thEY Lave strewn and asking in their commercial f I intercourse inter-course with the world that mutuality of benefits with commercial honor t always commands with a manly in dependence and n honest purpose I which must receive the recognition and reap ct of generous minds the Studebaker Brothers will retain the confidence of their old friends and draw to themselves hosts of new i clients and admirers wherever their worth becomes known I I THE CENTRAL BRANCH HOrsE I The Btudebaker Brothers manufac I tuners of the celebrated wagons bear ing their name have in Salt Lake City their central branch bouse where the various styles oi wagons buggies etc nj their manufacture are gold I and distributed This branch house I is one of the industrial attractions Salt Lake City and will well t repay a visit of inspection by those who feel an interest in manufacturing enterprises enter-prises of this nature A representative represent-ative of the HERALD called upon the manager of the h use and was kindly permitted to make a thorough and careful inspection of the same The building proper situated on Main near Temple street U 40ilOO feet occupying H portion al a lot I measuring 65x320 feet The awii sheds have a capacity for 300 fimshti I wagons There are three floor va tbe building all of which are utilize for the exhibition of wagons of which the Studebaker Brothers manufacture ISO different styles These are received re-ceived in car load lots knocked down the buggies and finer carriages car-riages heing eecurely boxed and protected pro-tected against damage while beine transported from the manufactory The farm and heavy wagons are eet up in tbe yard in the rear and ran under the sheds while the buggies and spring wagons are run up to the third floor unboxed and dropped to the lower floors for sale The firm manufacture about 3000 carriages and buggies annually and make a specialty of the very finest turnouta tat skill can suggest and frem the many private conveyances running OP our streets one would gee at a uocf tne perfection to which this fl in ltt brought up the standard of I Irn rrttyht wod spring wagons car 4 n > uH nd buggies and with the VISIT f I tJd improving and building the M til the country the Central Hrtlllm Houee have brought out Mr J A Brnbard the master mechanic ol itlt wanoo department of the great tact ry for the purpose of seeing the cn n demands and requirements for w perftct wgon and on his return so i r factory will embody the views fo ojrfnrmertj and freighters and with hie experience of over seventeen years m the Studebaker shops will produce the ne plus ultra farm and fnJM 1gons Trf ffntral brunch house has just rfciv u ttelr summer stock of fine cumn fF and will furnish on special nrdrr any desired style of carriage Of butty n application to the central nrlin house Salt Lake City |
