Show I Advertising Protects Auto Buyer I 4 Many Claims Must Be Supported The Tho average car owner takes It for granted that national advertising on tho the part of or a largo large manur manufacturer Is la designed 1 primarily to sell bell his goods In part ho he Is corr correct ct in this assumption assumption assumption tion but there Is In another phase of oC national advertising which proba probably l does doc not occur to the tho mind of or the American motorist In buying a nationally nationally na na- advertised product the customer customer customer cus cus- tomer Is protected b by this advertising because the tho public Is familiar with tho the n name mo under which the product is I marketed If If the tho product does docs not stand tip in service of or the lie customer customer cus eus- I tomer this familiarity I Is far Car from rain be being he- he I lug ing rIb an invitation tn to bu buy th the goods foods but hut Is IN a warping not to hay buy them The national advertiser ad upends spends thou thou- sands of dollars yearly carl in reminding the public that his goods are for lor sale Ho lie realizes only too well that his lua product must live up to his advertising in do every respect or it will bo he an expensive expensive ex ex- pensive boomerang to him He lac cannot afford aCCord to cut the qua quality lit of his goods Ills his trade trado namo name Is too valuable to Jeopardize in this a way Ho Ito realizes that advertising is a two edged sword which when used properly and backed up by quality products will carve carvo out for tor him a n. large larg-e volume of f business but hut If tho quality of or tho ho product is II not maintained tho the other edge edgo of or tho sword R will but hut servo o to cut the lie ground from flom under him Goods Good which ate are nationally nationally na nR- advertised d In t the tho he new newspapers throughout the country countr arc for tor this I reason usually a a. safe sare purchase The Tho erf ad which attracts the lie bU buyer er I also pro l hiru |