Show SUCCESS OF F LOAN CREDITED TO ADVERTISING I II I I Publicity Campaign in West Largest Ever Attempted Paid Pages Used Used San Francisco Tho Tho advertising and publicity campaign for tor the tho fourth Libert Liberty Liberty Lib Lib- ert erty loan loan was tho the greatest ever evor put on In a I. I single month In tho the west ac according according ac- ac cording to a compilation Just made from reports of state chairmen of or the seven states of or the tho Twelfth federal reserve re reserve re- re serve er district The record distribution of or tho l loan an I Is considered largely one of or the results of or this comprehensive campaign as well as ns tho the total subscription tion which ia is practically double that of ot any former ton lom the In addition to oversubscribing o district q quota o 1 by 15 per por cent citizens of or the Twelfth T district contributed more than to put through tho a campaign planned by George A Van Vrn Smith manager of publicity pub pub- y for tor the tho second third and fourth loans With this money more moro than advertising pages were paid for Cor Inthe in inthe the newspapers of or the district These pages were nt sent out In mat or plate form b by the San Francisco office The preference of or newspapers and committees ot of the district for advertis- advertis I ft 10 1 th th e e 1 1 h b i copy vp Y pr b y u g to Hera pu committee In ht San Francisco over er copy COP prepared b by national headquarters is shown by the use uso of or three and one half Um times s as al' many pages of or district district district dis dis- copy as ns national nal cop copy Both displays dis plays were submitted on the tho same basis According to the reports President Wilson Is le shown to be the best besl a ad ad l writer on the most popular subject Full pages carrying his Liberty loan statement were used more moro times limes than any ary other advertisement Tho The President President President dent Abraham Lincoln page pago was sec sec- ond This copy COP carried a likeness 0 o al althe the Immortal Lincoln the phrase sc That these lhee da dead shall not have ha died In vain aln antI and tho the drawing showed Americans at a Hun barb wire clement glement Copy COP making use uso of at the Stars and Stripes was third In popularity popularity popularity larity while the tho prize winner of or the district adv advertising copy COP contest was wu fourth Atrocity copy was sixth |