OCR Text |
Show (C . """ I a It Costs Monc To Get Your Confidence Manufacturers spend m 1 1 1 i -1 to t, tell you about your products. They put their reputations, tiielr fortunes, for-tunes, their success behind the duality of the articles they advertise. adver-tise. Not all manufacturers advertise. Those who do, realize that the confidence con-fidence of the public is their most valuable asset. You nave heard j said at times, "People have con- ridence in these goods' The manufacturer man-ufacturer says, ' The confidence of the people in my goods makes the 'good will' of my business wortn 1 so much " Your confidence is good will toward to-ward the goods and Is legally and actuall) worth money to the maker mak-er of the product. Manufacturers know that the only way to ;;aln your confidence and retain it Is by deserving it by making the best goods that money can buy .ind offering them at the lowest prices for which they can be sold. Advertising creates confidence. Newspaper advertising Is most effective ef-fective in establishing ronfidence with the greatest number of consumers con-sumers in each locality Manufacturers Manufac-turers who advertise in th STANDARD are deserving of your confidence and patronage. Therefore, There-fore, it pays to read the STANDARD STAN-DARD advertisements closely and I constantly every day. |