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Show The Newspaper Thursday, October 28, 1982 Page All Park City Area IPDATTIE Chamber of Commerce Convention and Visitors Bureau Meet Dean, Tom and Laura by Marty Peterson This is the third in a series of articles focused on the board of directors of the Park City Area Chamber of CommerceConvention & Visitors Bureau. Laura Thomas is a familiar name among Utah ski area marketers. She spent 12 years with the marketing department of the Park City Ski Area, working under both the Royal Street Land Company and Alpine Meadows management groups. Because of these experiences, ex-periences, Laura Thomas adds a great deal of ski area marketing knowledge to the ChamberBureau's board of directors, and holds the position of secretary to the board. Recently, she started her own business, offering contractual services for marketing, sales and tourism promotions to assist businesses and special interest in-terest groups. She has geared these consulting services ser-vices to meet the needs of area businesses during contracted con-tracted time periods. Raised in an ever-moving, military family, Laura settled set-tled in Park City 12 years ago, and today calls it home. She has seen much of the U.S.A. and recently returned from a sales trip promoting Utah and skiing, in Caracas, Venezuela. This trip was a follow-up of two Familiarization tours Laura generated last January for the Park City Ski Area in conjunction with the "Ski USA Show." Ski USA is an organization of ski areas interested in pursuing international ski markets. The FAM tours Laura conducted con-ducted brought Venezuelan tour operators, press representatives and Pan Am Airlines representatives on a "triangle tour" which included in-cluded stops in Los Angeles, Alpine Meadows and the Park City Ski Area. This year as an individual business person, Laura gathered support and coordinated coor-dinated her "Ski USA" sales! r trip on a fee basis from ski resorts, the Utah Travel Counsel, several lodges and the Salt Lake City Convention Conven-tion & Visitors Bureau. During this year's show, Laura looked for Venezuelan tour operators to promote Prospector Square Hotel & Conference Center's summer sum-mer camps, invited last year's FAM participants back to Park City for a summer tour, provided ski package-oriented tour operatojs with rates and commission structures for ski areas, and developed a Tom Utah tour for Pan Am's director of sales in Caracas and the "Mayoristas"-tour operators that only' sell wholesale packages to travel agents. "To develop an international inter-national market it takes two to five years just to establish yourself," she said. Each country is a bit different in how they do business. This year, because of the tours; the Pan Am reps, the FAM tour participants were really talkative with me as the Utah representative," Laura said. Collectively and through Laura's expertise, those Utah participants in the Venezuelan "Ski USA Show" continued Park City's international inter-national marketing efforts. It is Laura's contention that collective efforts of this sort can help extend the value of promotional dollars available to Park Citv ChamberBureau member businesses and Park City in general. She sees this slowly starting to happen through " ' Jit " - " the committee involvement of ChamberBureau members mem-bers working together and sharing ideas and solutions to problems. Laura's ideas on ski area marketing and the ChamberBureau's Cham-berBureau's goals and progress could be another article altogether, next time you see her ask her yourself. If you've ever had a quiet dinner at Adolph's, you've probably heard Tom Distad's singing voice. Tom is a two-fold member of the I H. Laura Park City Area ChamberBureau Cham-berBureau one as an entertainer, en-tertainer, and the other as owner of a new property-management property-management company, Yearly Leases Only. Tom serves on the ChamberBureau's Cham-berBureau's board of directors direc-tors as well as playing active roles in the Economic Development and Transportation Transpor-tation committees, on KP-CW's KP-CW's board of directors and in the Rotary. .-He moved to Park City in December of 1971, knowing he'd find a steady singing job to put himself through his last two years at Westminster Westmin-ster College in Salt Lake City. Guitar in hand, he began singing at the Down Under (then called the "Claimjumper") and then moved on to Adolph's in 1973 where he continues to perform per-form on weekends. About two years ago, Tom decided to use his combined degree in Business Administration Ad-ministration and Economics Econom-ics in the field of property management, what he terms a "non-direct tourism Distad business." He became the manager of Park City Accommodations, Ac-commodations, and a member mem-ber of both the Park City Chamber of Commerce and the Park City Convention & Visitors Bureau. Tom plans to have an impact im-pact on Park City something he is actively ac-tively pursuing with the Economic Development Committee's "Data Base" group. This group's intention is to collect factual statistics on the economic growth and development in Park City, and to translate those figures into information sources to resident and voter knowledge. As a businessman, Tom's intention is to have an effect on the year-round resident population of Park City. "There are too many nightly-rental properties in Park City," he says. "We are now ungrading the quality of our (Park City) properties. The tourist is amenity-oriented, he wants it (his rental choice) to be better than home, but to fit his tight budget. We (Park City) develop more and then have empty properties ... I want to take these properties and fill them with .year-round .year-round mplya0S the community. I'm trying to provide property owners with reasonable steady income in-come and with the right renter ren-ter at a reasonable rate." Tom Distad is another idea-generator in the Park City Area ChamberBureau's Cham-berBureau's board of directors. direc-tors. You'll meet them all over the coming weeks. 3 . " i I v - -- V; i fc'i ; ' .-". . I- i. ?r $ : J . t .111, " ' 1 1,1 " ii Thomas When the Park City Area Chamber-Bureau need input on financial matters and its budget, they call on Dean Berrett, second vice president presi-dent of the Park City Area Chamber-Bureau's board of directors. Dean serves a major role on two committees commit-tees of the Chamber-Bureau: the Finance Committee, which deals with the annual budget and day to day expenditures, and the Membership Mem-bership Committee, which is currently studying the fee structure of Chamber-Bureau Chamber-Bureau membership. Dean Berrett has been involved in the finance industry since he received his M.B.A. from the University Univer-sity of Utah. In 1978, Dean and some other Park City resident involved in real estate and development saw the need for a Savings and Loan institution in Park City. He organized and developed his own business, Summit Savings Sav-ings & Loan of Park City, for ELEVENTH ANNUAL fR JflpARK cTrYm n S K I Children DOOR under 12, PRIZES!! FREE! ln Park City Treasure Mountain Middle School It (Highway 248 E., next to Park City High School) SCHEDULE: I,, ( Vt REGISTRATION vrffyL) VKVSV Friday 4 p.m. - 9 p.m. 17 SWAP sale LRr r) Sat. & Sun., t3 ( 10 a.m. - 6 p.m. M which he now serves as president. Some of his other involvements, involve-ments, include the Park City Board of Adjustments, the Park City Planning Commission Commis-sion and the Park City Rotary Club, where he is president elect. A native Utahn, Dean sees the Park City Area Chamber-Bureau Chamber-Bureau from a slightly different angle than most. "The Park City Chamber-Bureau Chamber-Bureau is one of the larger financed organizations in the community. It is becoming a vehicle for public stands on key issues for business and economic stability. With a budget of over $300,000 and about 250 members, members mem-bers need a finance committee commit-tee to optimize the budget that comes from their dues." The Park City Chamber-Bureau's Chamber-Bureau's budget comes from various sources, including membership fees which cover operational expenditures, expendi-tures, and transient room tax dollars which cover promotional expenditures. The annual budget is developed de-veloped and proposed by Deb Symonds, executive director of the Chamber-Bureau, and then submitted to the scrutiny scru-tiny of the membership through the Finance Committee. Com-mittee. As second vice president of the board of directors' Executive Ex-ecutive Committee, Dean has played a role in discussions discus-sions on alternative sources of revenue for the Chamber-Bureau's Chamber-Bureau's budget, such as the possibilities for merchandising merchandis-ing to create those extra Dean SWAP SALE Sat. &l Sun., 10 a.m. - 6 p.m. Sponsored by Park City Ski Club $2 admission for adults. dollars. It is through his expertise. in the field of finance that Dean Berrett has become a major asset to the financial structure of the Chamber-Bureau in this first year of the merger between the two organizations. Next week we will introduce intro-duce two more members of the Chamber-Bureau's Board of Directors. The Park City Area Chamber-Bureau welcomes these new members : Sutton's of Park City jewelry jewel-ry store-Park City Village Dairy Queen Brazier Restaurantfast-food restaurant restau-rant 1614 Bonanza (as of mid-December) Seare Advertising Agency-ad Agency-ad firm 716 Boston Building Build-ing Salt Lake City Quality Interiors furniture & design 750 Kearns Blvd., Brent Hill Building Homemade Treasures-handmade Treasures-handmade gifts Park City Village Colesport sportswear and equipment Park City Village Vil-lage Prowswood Ltd. real estate development, design, architecture, graphics, landscaping and construction construc-tion 4885 South 900 East, Salt Lake City Old Town Gallery art gallery gal-lery 614 Main Street Park City Village Management Manage-ment Company manages Park City Village units-Park units-Park City Village Loft Park Avenue Stylists hair stylists holiday Village M.-.U " - J vy - . - , y C'i is?.- (V J' Berrett Lay Back and Relax With Electric Exercise Body Salon 5630 Waterbury Way Bldg. B, Suite 103 Salt Lake City, Utah 84121 Call for appointment 277-9377 As seen on P.M. Magazine and Channel 2's "Extra". Entire OPEN 412 CREATE YOUR OWN ROOM AT TREMENDOUS SAVINGS! Bedroom $1,630 On sale for $1,200 Waterbed or Regular mattress Extra charge for assembly park city furniture & design the emporium, hwy. 248 east - p.o. box 1088, park city, Utah, 84060 801 649-6913 hours mon - tri 9:30 - 5:30 Saturday 10-5 park city's only furniture store 4,000 sq. foot showroom professional design services available. ITALIAN RESTAURANT Off Season Specials: (Includes Soup or Salad & bread) SUNDAY NIGHT All the spaghetti you can eat $4.95 MONDAY NIGHT Lasagna Special $4.95 TUElDAYNKiHL 2 for 1 Fettucine 7 DAYS A WEEK AT 6:00 MAIN STREET, PARK CITY 'JJ J.. (J-J |