OCR Text |
Show FilercolizedWax Keeps Skin Young Gt u omioe o m directed. Flat particles of ed akia pl oB until U defet moeh M pimpla. livpr Pot. tM and freckles disappear. Skip la thee eoit and velvety. Year face look yeare younaar. Mereoliaed War brimrs out the bidden beauty of your akin. T remava wrinklaa use one onset Poadered 8exolit dissolved ia one-half put wrtca hstnl At droc stores. awiw xwm.j, MmuxstMmmm ' ? s.. . TODAY a letter came to my desk that paying many times the cost of paint to (. deeply impressed me. It was written repair the damage done by rot, rust and ' by a woman the mother in a typical decay this winter. a American family. Her little home had t? ... .c c ... , 5 1 . bven at the sacrifice of other things, have i been saved from foreclosure by a coat of . , .... , . . ; ..... f , . your house or buildings completely ( new paint, for which a part of their meager . . , m . . 3 savin s had b n id repainted now. No investment you can jj savings a en pai . make will pay better dividends. And nothing ! Those few gallons of fresh paint had so you can buy will make you and your family j I revived the appearance and enhanced the feel so uplifted and cheerful. g j value of the property that the mortgagee if you cannot arrange to do a complete repaint- I j had consented to renew the loan ... and jng j0b now at jeast give te ia(uy weathered j J the little home was saved. piaces a coat or two 0f protecting faint. j j I could not help thinking of the thousands Look especially, to the window sills, thresh- ! I of homes and buildings that are shabby olds, outdoor porches and steps; the joints j and unattractive today due to several years Gf porch railings and palings; the bases of of neglected painting; of the millions of pillars; the edges of eaves; the roof; the ( j home owners who, because of reduced gutters and down spouts. These are the vital I incomes and enforced economy, have been sofe where water lodges where ice and 6 obliged to sacrifice painting for taxes, in- frost settle where rot and rust attack first. f i terest, assessments, to say nothing of food, clothing, heat and other essentials of com- A f ew dollars' worth of good paint, applied fort and health. now, will protect these vital spots will tide j you over this crucial winter. And it will 1 I You have seen these paint-starved houses probably save you a much greater expense I a and buildings, as have I. They are every- for repairs and replacements next spring jj where about you. Perhaps your home is and summer. I j included. TT ..... . . 'A Under existing conditions, you may be A 3 Do you understand what they signify? Do tempted to buy a cheap paint because of A you realize what will happen to wood or its low price. I hope you will not make ! metal that is literally naked of paint if these this costly mistake. houses and buildings face the attack ofr? jiu-r- . . . . , , liven on sound lumber, inferior paint is a another season of ram, snow, ice, and frostr , . -r, . ., , , I poor bargain, iiut on weathered wood, 1 Never in the history of our country has which is very porous, such paint is worse it the situation been paralleled. Property man useless. It gives you a false feeling of owners face an added burden of expense security and leaves you without protection, amounting to millions of dollars for repairs prices of wellkn established brands and replacements next spring. of pabt nQyf jn fif teen year8. And the crisis, in my opinion, will be Enough good, dependable paint can be J reached this coming winter when paint of four, purchasedforafewdollarstoprotectall the 1 five, and even six years exposure to the badly weathered surfaces on your building. weather will be unable to resist the elements Again j repeat( do a comp!ete job this fal -when badly weathered wood and metal Jf yQU can But flt east do the yita exposgd Wl11 be easy Prey for rot' rust and decay- places before it is "too late." J Today the big question facing thousands of yp j property owners is plain. It is "paint or j5P j pay." Either you must invest a little this fall .Z&TZri in new paint or you must take the risk of THE sherwinJluams co. I " I This message to the property owners of America is spon- I j sored by the following paint manufacturers and their dealers: s ACME WHITE LEAD AND COLOR WORKS LINCOLN PAINT & COLOR CO. S DETROIT WHITE LEAD WORKS THE LOWE E I? OTHERS CO. I W.WLAWRENCE & CO. JGUN LUCAS & CO., INC. j I THE MARTIN -SENOUR CO. 2 "i PENINSULAR PAINT & VAE-i-SH CO. j 'i THE SHERWIN-W.LLIA17.3 CO. I I I |