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Show In Spite Of It All June Is Dairy Month Besides boasting 30 days sponsored that "what is so rare as," groups. by local dairy June contains National little. The timing remains apt because June marks the start League Baseball Week Jefferson Davis' Birthday (3), of a new season when today's Let's Play Golf Week energetic consumers embark Flag Day (14), and Father's on a summer way of life, both Day (15). It's a very big sea active and casual. son for the cap and Dairy foods fresh, refresh and a busy time at) ing, and so easy to serve the wedding license bureau, ' they've been called "nature's too. though, alas for tradi-- 1 own convenience foods" fit Hon no longer the month right into this wi'i the most brides. living scheme. R"t, preoare to pour a toast; Besides which, they serve all 'round anyhow in milk.; nutritional interests and eatOne tradition that remains,! ing preferences in all age aurr y cola, is uiai June eroims so well that it looks is Dairy Month." as though June will be Dairy In the beginning, the month, Month for at least another J was selected because, with its years! clement weather and verdant SALUTE TO FARMERS pastures, it was a peak production month for milk, a The dairy farmers of our season when dairy foods were contribute much to our area plentiful, and an ideal time nuto call attention to their nutri- - economy as well as to our and trition pleasure. eating tive value. and the This newspaper In addition, the celebration of June as Dairy Month re- firms whose Advertisements minded the nation of the dairy anne&r here salute area dairy and all who play industry's role in the coun- farmers try's economy. Because of vital roles in the dairy foods this valuable contribution, industry with this special leaders in agriculture, gov- section. ernment and businesses allied with the dairy industry became active participants in the month-lonactivities honoring dairymen. To a great extent, seasons We have given way to science in the dairy industry. While May and June remain at the top of tne muK production ranks, ine oiner manias, too, are productive. Why is June still Dairy Month, then? highest-qualit- y Because people still need to be reminded of the industry's contribution to their family diets, their enjoyment and the economy. During the annual "remind er campaign," food stores help celebrate June Dairy Month with dairy food speCo. cials, newspapers and maga zines feature dairy recipes, Phone restaurant menus spotJight PRESTON dairy items. Imaginative spe--c i a 1 celebrations abound, (8-14- ),! j (7-14- ), gown-business- , warm-weath- er ! : g are your headquarters for and other E EY WELTI, Well known TV and Radio Personality, enjoyi "I love that gelling (and eating) "Cache Valley" Cheese. BOB "Million Dollar Favor", he tells us By the way, since Bob Modern Farm Eqniprcenl 852-11- SE started advertising Cache Valley Cheese, the sales have jumped 10 times the amount two years ago, in the Mountain he area. A Store Hours 9:3$ to 6:00 -- 'V. 1: ark 3IS;. 'T: BE Benneus aiuiain cibot nilHITV we join in Saluting Our Dairymen DURING DAIRY MONTH MEN'S SHORT SLEEVE SPORT SIZES S, M, L, XL SHIRTS $1.99 FAMOUS Men's 6HSESS -- Wffl Goodyear tion tfith The Million Dollar Flavor" 8-In- ch Welt ConstrucSteel Shank Work Boots $10.88 USE TOUR PENNEYS CHARGE CARD |