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Show Volume III, Issue III THE OGDEN VALLEY NEWS Page 11 December 1, 2000 Local Resident Opens Photography Business Local resident Sherry Hogge has always loved taking pictures. “When I was eight years old, I received a camera for Christmas. By the time we’d finished opening presents, I’d shot three rolls of film. I don’t think my mother had any idea what she was getting into.” Thirty years and approximately 4 million pictures later, Hogge is turning her hobby into a business she hopes will provide Valley residents with some basic photographic services, and enable her to make a living doing something she loves. Valley Photo and Custom Printing offers a variety of services, and one of those is an informal, natural light portrait service. “The key to my portraits—what sets them apart from studio portraits—is simplicity; simple settings, simple equipment, simple light. My priority is for the client to be comfortable enough to actually enjoy the sitting. I think this shows in the finished product.” Clients choose their sitting location, and often Hogge works right in the client’s home or yard. “Children, especially, are more relaxed in a familiar setting,” says Hogge. “I really enjoy working with kids at home. They hardly realize what’s going on, so there’s minimal stress on everyone. We get very natural poses and expressions. The kids are genuinely relaxed and happy and it shows.” Hogge’s clients may choose more exotic sitting locations. “I’ve shot people at the barn with their horses and tack, and up at Powder Mountain in their ski gear. Basically, I’ll go anywhere a client wants, wherever they feel comfortable.” Hogge feels that a comfortable client is the key to a good portrait. “Often I let people pose themselves, and I’ve been know to not use a tripod, if I needed to shoot something quick so not to miss it. Some of the best pictures happen when you’re checking your focus. I’m not afraid to shoot a whole roll of film at a sitting, so we always end up with several good shots for the client to choose from.” Hogge does her own printing and also offers custom printing for clients who have photos to enlarge, lighten, darken, crop or clean up. She feels this work is extremely fun and rewarding. “Often I’ll get a photo in which the subject is off center and small, almost a part of the background. The figure may be too dark, and the whole picture may have a blue tint to it. From that same negative, I am able to produce a print in which the subject is large and well framed, with a perfectly reasonable skin tone, and only the sky is blue. Now that makes me smile.” Often a picture that is too light or dark can be saved by careful printing. “All the details you lose with an under or overexposed print are still on the negative,” Hogge says. “If a negative is underexposed, or too light, adding exposure as you print will bring out those details and darken the print.” Hogge also enlarges photos, up to 20 x 24, for clients who want to hang their own photos in homes or offices. She also has a portfolio of her own prints for sale in frameable sizes from 5 x 7 to 11 x 14. Starting a new business is a little costly and very time consuming, but Hogge has tried very hard to keep up the part of photography she loves the very most—taking pictures. “This fall, I shot probably 30 rolls of film. It was the longest, most breathtaking fall I can remember, and I just couldn’t stop wanting to capture it. That’s the magic of photography for me, capturing objects and moments that are going away and not coming back. I have books and books of pictures of things that are gone—fall leaves, old barns, my grandpa, my babies. It’s a very fine thing to keep something of the beauty of these things forever.” You can reach Sherry at Valley Photo and Custom Printing by calling 644-2277, or by visiting her shop at 1276 Wall Avenue, Tuesday through Thursday from 10:00 a.m. to 3:00 p.m. Let me take your picture and turn it into a masterpiece. Do you have a favorite photo tucked away somewhere? Grandma Nettie smelling a rose? Baby brother eating out of the dog dish? A photo that’s just calling out to be enlarged, copied and shipped to all your friends and relations? Dig out that negative and give us a call. We do custom printing from your negatives. We can enlarge, reduce, crop, lighten, darken or change color tone. If Grandma Nettie’s too small, too dark and her hair looks green, we can fix that. Wallet size to 20x24, and everything in between. Prices start at $7.50 for and 8x10 sheet. We pick up and deliver. Call Sherry Hogge@ Valley Photo and Custom Printing Huntsville, UT (801) 644-2277 Sherry Hogge Please send in your announcements & photos to: OGDEN VALLEY NEWS P O BOX 130 EDEN UT 84310 |