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Show Drive Planned On Nation-wide Scale A national drive to sweep the American automobile imhistry out of the current recession and stimulate stimu-late American business generally was announced in New York this week by Alvan Macauley, speaker for every American automobile manufacturer and the nation's 4i,-000 4i,-000 automobile dealers. The campaign, to be known as "National Used Car Exchange Week" and scheduled for March I 5 to 12, is an outgrowth of recent ' conferences at the White House ! between President Roosevelt and i leaders of the automobile industry, Mr. Macauley said. The president , has been advised of plans for the campaign, which is the first cooperative co-operative effort ever undertaken , in which all American automobile I manufacturers have taken part. ! The campaign is timed at the outset of the spring selling season j when both new and used cars usually begin to move in greatest volume, Mr. Macauley said. It is aimed primarily at stimulating the disposal of uses! car stocks new in I dealers' hands. Once this is accomplished, ac-complished, a substantial increase in car manufacturing schedules and employment of wage earners in tho automobile factories is anticipated. anti-cipated. (Continuod on last page) ! Drive Is Planned i (Continued from first page) To support the campaign, Mr. : Macauley announced, the manufacturers manufac-turers will spend $1,250,000 ii newspaper, radio and outdoor advertising ad-vertising and in other promotional channels. Two-thirds of the ad-; ad-; vertising budget will be spent in j newspapers. I "The motor car industry", said I Mr. Macauley in making the an- nouncement, "is generally crediteo ; with showing the way out of the : last depression. "Today, the automobile manu-i manu-i facturers, their suppliers, the nation's na-tion's 46,000 dealers and allied in- dustries are launching a similar . drive." j So far as the automobile indus-I indus-I try is concerned, the most serious ' barrier to business improvement ia the large stock of used cars in dealers' hands, Mr. Macauley . pointed out. I "Until these cars can be sold, it is impossible for dealers to handle j a normal volume of new-car busi- ness", he explained. "This means that factories will be forced to i ccntinuo on part-time, and thou- sands of men in the motor car ' plants and in allied industries must remain cdther out of work or on part-time schedules." The primary purpose of the campaign, he said, is to make known to prospective owners the ri-markable used car values which now are being offered by automobile automo-bile dealers in all parts of the United States. "The present situation situa-tion has resulted in the best used car values in the country's history. We are confident that used car stocks will be reduced sharply as soon as the public becomes aware of that fact", he added. During the last few yeans vast improvements have been made in motor cars and this improved transportation is available on easy terms to those who take advantage ad-vantage of tho bargains to be offered of-fered during "National Used Car Exchange Weok", Mr. Mac(auley stat ml. |