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Show sary. One small town merchant began by making a speciality of having 5, 10, 5, and 25 cents counters at holiday time, and he ; says it saves him the time of one clerk, besides drawing hundreds of dollars worth of trade each season. He says that he would not go back to the old way of having all the s.tock of small articles and toys in one mixture, even if there were not a cent of profit in it, because it is so much more convenient. Customers who do not know what they want, and their name is Legion Leg-ion can see the articles on display, dis-play, and above the counter, or set of shelves is the price marked in figures large and plain, and each si.n illuminated at night. The psychology of the matter is self evident. The eye is the first point of contact, and if you don't believe in the power of the eye as a drawing card, you have studied human nature to little purpose. A knowledge of human hu-man nature is the first requisite of a successful business man. Helps Both Ways If the average country merchant mer-chant understood the value of the 5, 10, and laf" counters, their monthly sales would show an increase in-crease out of all proportion to the stock in other lines. The amounts are so small, and the articles as a rule so convenient and often necessary, that the purchaser nearly always has I the money, and the sight of the goods, all marked in plain prices, or placed on counters with the prices uniform, will remind the customer, who wanted only one 1 article, that there are a great i many little things which are de-i de-i sirable, if not absolutely neces- |