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Show S MAI CATALOGUES ii great owe; M. M. Company Besieged by Dealers for Copies; Business Speeds Up. ".M:isnirii-c:u :" was the w.y A. D. Tdc- j Mullen, president of the Motor Jlercaptlle company, put It yesterday in describing, the response wo ten has greeted the new Motor Mercantile catalogue. "Sines last week's announcement, in 1 v. hioli we told the trade Lha i our catalogue cata-logue war. ready, we have bocu 'misuty , busy. Inquiries ar-- arriving from all over the star and from some points out- ' side 01" the .state. We call ihh pretty quick action. At 1 1 te present rate, in- ! side of another week we shall surety have our hands fjli." - j According to Mr. McMulien. one or' the 1 features of thu catalogue liked heat by ! the dealers who have been heard from Is, the immediate accessibility of every Item in the volume. The description, list price and price to the trade of even the tiniest auto part can be found with the greatest -fdispatch. J Contrary to the general belief, the rc- r cent cold weather, according to Mr. Mc-f'. Mc-f'. Mullen, has speeded up the lubrication business. Apparently. machine owners I exercise more precaution in the oiling and greasing of their cars during frosty weather, just :is thev exercise more care in the grade of lubrlcan's used. "We arc having a fine run on our Motul. the well -Known motor oil." said X. Mr. McMulien. "It holds up so efficiently efficient-ly under all kinds of climatic changes that, users of this lubricant are thoroughly en-chusiastic en-chusiastic about it. "Motul is refined from a paraffin-base crude and possess;? a purity of body that insures perfect lubrication. It Is manufactured manu-factured in five different densities. "The manufacturers of our lubricant, Swan & .Finch company of New York. , have been 'in business since ISj". In the beginning their business was confined to the sperm, w hale, blackfish and men-haddeh men-haddeh fish oils, with the discovery of the value o;' refined petroleum, Swan & Finch developed a department of mineral min-eral lubricating oils and greases and. be-. be-. sides originating mineral marine engine ' 6U, were the first to do any considerable amount of business in railroad lubrieanis. For sixty-five years this firm has specialized spe-cialized in the manufacture of oils and greases. It has given the words, "bcien tific lubricants.' real meaning- I "We consider ourselves mighty for ! tunate in representing these 'manufacture j ers here in the west." |