Show j BUYER CONSIDERS PRICE CAMPBELL That the That the prospective c automobile p pur purchaser nur- nur r- r chaser makes J his Js s sel selection a pr process ess of or elimination liml atlo 1 Involving many nanY points point Is II the the- belief of I II TI 1 K l. Campbell of or the tho Campbell Auto uto company compan local agents for tIle the Overland Because 1 of cOnt contact ct with many freak whims dealers deal deal- eal- eal cr ers In gen general raJ have given 10 1 attention to the methods used b by purchasers pur pur- chasers in ib selecting Regarding the question Mr Ir C Camp Camp- mp- mp bell 8 says S 'S Sales managers and salesmen have discussed this question forward and back up and ana down and crosswise ever binco bince the first automobile wa was was' I i Ia fed fedon fedon on the market are a thousand and ono OtlO formulas given gl b by competent l' l land and Incompetent shrewd and dull salesmen Gra Gray hair is If imich nuch more plentiful among m men n who soil sell motor motorcars car cars ar because of ot that one question questionS l hIl there will always be a difference differ differ- nce ence of opinion th the oCt of oC t the be e Overland Helling organization organization- based ased on on long careful and stud study tudy of t. t tho the problem have brought I tho tho ho following conclusions conclusions- The first thing a prospective pur pur- chaser is price Ho looks over oyer the he field until h Lie he finds th the c car ctr r he knows knows' he can an afford 1 If h he Is a ai wealthy man ho naturally natural turns to American and foreign foreign- cars Jf It ot of only moderate moderate- means means- th offeringS offering I attract attract- hm He Ho decides on n the the he ho wishes to pay and then be n V the process of ot elimination b by I wl tho to him Undesirable him undesirable cars cais re and nd one one or more makes makes' e t f for r further Investigation V CorneA Conie Next tlc In Inmost most c cases ses but but but-be- m n ny comes quality The bUYer studies construction a. a t at ana w workmanship He reads read the a v U 0 of various makers an and a hl already own I g u qUestions q The aut au- au t oft offers the best In in mad ma ma- maV d V- V nally gains his un tin that It Is a aca acar ca casa r After ca car car- i Hi CI b. of or his favorite favoritO e talks automobile he tp until II the firm he be has in I Q successful ful n t reputations for or n product or orare are Isu n or orso ln- ln 1 WU Investigation 8 his 1 I. I 0 eminent In h him 1 of healer oL bill ty chae c r he pur- pur la will ar ax t. t co he be has C J lt h has s a a- a shop bee I boo tock hn has rOS ee 1 t the Investigations it h till 1111 ll other tory hb f r C 6 c rS 0 r. r t I lr s oh chosen K V J HU bo bo O t Vir o r k The ove f la not overlooked a il agory a 1 Ou of or gory pory Te product t e a k I. I 1 Pla C tit lII K r I It is EYe EYer r. r 1 c me concern nt eti eth ether er and ana n m reeo r J quality lIt havo been bi f gard c to t I to 1 4 ito gln 0 labor eb e r N tailed taU d and studied and ref ned boosted oo ted with tk eiO S L of n a the reach of ft he pocketbook It Is 15 the con n mn nt u 0 tn tho compan to Increase Uty e 61 The standing of or the the- ri iX 1 co commercial and financial ft warl th wa too With 1 n en no no product can can bedl Pj p abl abid gaIn tho the P tho the public of Only Onty the highest high no 1 aim of the the nt Overland T That at lit It has lii Its Tight to a a. foremost pi amon among T of ot tho the n j led ed States can cannot be bo disputed In the of t I r co at pany y has a adopted that ted a t policy can canno canna n he be h hl e l J upon Olt Q 0 1 men of or adequate ade arle- l lb Iu quate tc means menns' to toca ca carry ou J you an nn extensive b business business' venture are arc chosen for tor or dig die tr rs Jach must b. b by b financially aal a able ble and and willing oo up k keep cp on hand nt nV al alla alp all l times times' a sufficiently th t large stock o of p parts arts and accessories to assure Overland Over Over- la laIc land nd oner owners owner of an oh n uns unsurpassed erv- erv Ic ice e. e I |