| Show Brackman Brothers Bagel Bakery a satisfying experience Paul Stevenson Staff Writer HE young sales clerk stared THE Tat at me as if I had just made a crash landing in the adjacent parking lot with my spaceship from some far away planet Bagel holes she said liThe making of bagels never produces leftover bagel holes Youre You're thinking of donuts Embarrassed I 1 ordered a ag g garlic flavored flavored bagel with veggie veggie veggie gie cream cheese and sat down at a small corner table to enjoy my bagel with a cup of hot gourmet coffee This was my first trip to Brackman Brothers Bagel Bakery in Salt Lake City or to any bagel bakery for that matter Although I had tasted bagels from the grocery store before this was the first time that I had dined on a afresh afresh afresh fresh baked bagel The bagel was exceedingly tasty with a rather chewy but soft texture I was glad that I didn't wear dentures We opened our first store in 1989 and now we have four stores here in the Salt Lake City area said Dan Colangelo owner of the bakery Currently all of the Brackman stores are ate located on the east side of Salt Lake City Another bagel store is currently under construction in Park City We tried to fill a niche here herein herein herein in Salt Lake City for a low fat high fiber more healthy alternative alternative alternative alter alter- native to what people have been e eating at the other local eateries Colangelo said Indeed bagels contain only approximately to calories complex carbohydrates carbohydrates carbohydrates car car- a slight sugar content content content con con- tent and virtually no fat This is because of the procedures with which they are made Bagels are not deep fried like donuts nor are they grilled They are made with a special dough which contains no shortening and no cholesterol except for egg bagels They are then boiled and baked to produce that glazed shine l T B are the essence of o f life II Although Colangelo holds a law degree from Cornell University University University sity in Ithaca NY he feels much more comfortable running bagel bakeries in Utah than practicing law in New YorkI York I III practiced law in New York but I found it too boring for forme forme forme me Colangelo said Indeed this young dark haired man dressed casually sitting back in his desk chair in his modest office office office of of- fice in Salt Lake City does not confer the demeanor of some cosm cosmopolitan corporate lawyer lawyer- Since bagels are a traditional Jewish victual bagel is Yiddish Yiddish Yiddish dish for Jewish hard roll Colangelo adopted a Jew Jewish Jewsh sh sounding name Brackman for his bagel bakeries That name should lend more authenticity to the business business business busi busi- ness Colangelo said The regular customers I which are many is s what the bakery depends upon Not all of the customers are textbook yuppies Colangelo said We get a lot of older folks as well including a considerable considerable considerable consider consider- able number of housewives Many of the patrons come into the stores on the same days and at the same time of day Much of the business are take out transactions Colangelo Colangelo Colangelo Colan Colan- gelo prefers the retail business over the wholesale commerce We have only one wholesale account and that's with the University o of Utah Colangelo said Its just too competitive to sell wholesale these days The stores experience an enormous enormous enormous enor enor- lunch crowd consisting of business people from the surrounding surrounding surrounding sur sur- sur- sur rounding area We also attract a lot of college college college col col- col- col lege students Colangelo said Saturdays and Sundays are extremely extremely extremely ex ex- ex- ex busy too Keri Kerr Sanders-Huish Sanders an employee at the bakery said Bagels are the essence of life You have to have them for breakfast lunch and dinner Another employee said that bagels reflect the personality y of the customer For instance if they buy an onion bagel with peanut butter and jelly on it then they're an individualist If they buy a plain bagel then they're a straightforward person person person per per- son with simple tastes tastes W With th 1 11 i va varieties ri ff s of bagels nine kinds of cream cheese 24 sandwiches six types of soups and salads gourmet coffee coffee coffee cof cof- fee hot and col cold l drinks drinks' two kinds of desserts plus kosher pickles p ckles and chips there is no way anyone could leave Brackman Brothers Bagel Bakeries unsatisfied I |
