Show Macho Sex Appeal Sells y A f. f Jr M Mucho ucho Prod Products Americans are wildly faddish says Curtis a a Veteran marketing professor at Utah Technical College at Salt Lake At least 50 percent of a fad products product's success lies in how it is marketed he adds Technology and gadgetry attract many people And anything to do with health energy and sex is almost bound to be a blockbuster Certain types of clothes alligator alligator alligator tor shirts Calvin Klein casual wear Levis etc are marketed with a substantial sex-appeal sex angle Mens Men's and women's personal toiletries have a sexual aura around them also Attractiveness from the western viewpoint sells products advertisement advertisement advertisement advertise advertise- There is scarcely an ment which doesn't feature handsome attractive slim or macho men or beautiful and desirable women Sex sells many products better than anything else Even health products are often sold emphasizing sex The trim figure or the muscular hunk do much to promote everything from running shoes to exercise machines tee shirts and leotards Fads which push the idea of personal energy are big at the moment says Y So too are certain types of health pills and products personal ino motivation iv tion tapes seminars videocassettes videocassettes videocassettes video- video cassettes and books elective plastic surgery dental braces bicycles and skateboards etc Looking good and feeling good is big business Successful marketers turn the humdrum into fads Looking along the next 12 months sees refinements of existing products as being the most likely to be in For example I think therell there'll be a strong movement toward priced down-priced and slick digital audio audiotape audiotape audiotape tape recorders sized pocket-sized flat TVs imply breeding and taste products giving the impression r of leisure and wealth Technology health and sex tend Josell to Jo sell products Skillful merchandising turns products into must have fad items |